Building a strong brand for your hotel is similar to developing deep customer relationships. If you bore your pals, you will lose them rapidly. Naturally, it becomes much more complicated than that. However, hotel branding can develop a great and long-lasting reputation by being intriguing, trustworthy, sincere, and original.
Hotel branding involves sharing values with your customers and emphasizing the intangible aspects of your company. Below are seven ways to create a memorable brand experience in the hospitality sector:
Consistency Is Important
The first stage in your hotel branding strategy is recognizing and adhering to your core values. Consistency is important in gaining the trust of customers. Everything about your brand must reflect the “image” of your business. Although it is generally assumed that this includes your name and logo, style, stationery, and food, go above that.
It also includes advertising efforts, social media posts, or emails you send to attract repeat clients. For instance, American Airlines began its first branding campaign by introducing a video titled “You Are Why We Fly.”
Stay True to Your Hotel’s Character
Everyone naturally desires to associate with and be a part of a group. Hotels often ignore that their customers are people first and paying customers second. The most effective hotels may demonstrate a relevant, conscious branding strategy that touches clients on an emotional level.
Discover Your Niche
You can more effectively target potential customers by carving out a niche in the market while concentrating on the goals and positioning of your brand. You can accomplish this by considering your interests, researching your audience and what appeals to them, and identifying market gaps.
You can maximize your hotel branding by identifying your specialization and ensuring it corresponds with your vision.
Narrate Brand Stories
A successful brand requires more than just an appealing label or logo. It necessitates creating a compelling narrative that inspires and resonates with current and potential customers. Make a story and an image that appeals to your clientele. Tell stories that link your brand’s identity to the issues that matter most to your audience.
Suppose you have determined that the purpose of your hotel is to offer wealthy guests a guilt-free, environmentally responsible stay. In that case, you must develop a story that explains why your brand feels passionate about this and how the experience is delivered.
Sell an Exciting Experience
The greatest hotels should expand their brand to encompass the spirit of hospitality and the essential features, including the state of the accommodation, facilities, or services provided by skilled staff.
Hotels are in the business of caring for people; thus, staff members should try to give visitors a cutting-edge experience. Hotel branding should provide a consistent guest experience from pre-booking through post-stay marketing and follow-up.
Use Technology and Experiential Components
Through marketing initiatives that give clients a special chance to interact with your hotel before their visit, you may enhance the perception of your brand. For instance, Marriott has shifted from traditional to digital marketing.
In your hotel brand marketing, emphasize 3D virtual site tours or collaborative event space layouts. These interactive features enable potential guests to experience your property fully. Future visitors can explore the property virtually and engage with your brand completely new.
Offer Specialised Offerings
A business, service, or product’s distinctive advantage that enables it to stand out from the competitors is referred to as its unique offering.
Your unique selling proposition explains your service’s superiority over rivals. Additionally, a unique service offers a distinct difference, more income, devoted clients, and simpler selling in hotel branding.
