Teads Attention Program, approaching its one-year anniversary, fostered insights that spanned 20 countries, 120 advertisers and 2.5B+ impressions measured, delivering key insights and learnings fueling the future evolution of attention Teads’ outcome-based partners in attention, including Lumen and Adelaide, extended findings across mobile, desktop and CTV screens
SINGAPORE – Media OutReach – 25 May 2023 –Teads, the global media platform, today released the findings of its recent attention meta-analysis, which has further proven the practicality of attention as a new measurement metric, and underscored actionable ways for companies to leverage attention for improved brand lift and campaign outcomes across the funnel.
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