Inaugural Location Marketing Awards (LOMA) Set To Recognize Excellence In Nigeria’s Outdoor Advertising Industry

Inaugural Location Marketing Awards (LOMA) Set To Recognize Excellence In Nigeria's Outdoor Advertising Industry

OOH Academy is proud to present the inaugural Location Marketing Awards (LOMA), a prestigious event designed to honor the outstanding achievements and contributions of media practitioners in Nigeria’s Outdoor Advertising industry. Set to take place on September 29, 2023, in Lagos.

LOMA aims to fill a significant void in the industry by recognizing the dedicated professionals who strive to uphold the highest standards and best practices in outdoor advertising services across the nation featuring a diverse range of 18 categories, including 6 recognition awards and 12 highly anticipated competitive awards. Unlike traditional award programs that focus solely on campaigns and brands, LOMA shines a spotlight on the operational services that drive the value and effectiveness of outdoor advertising in the Nigerian market.

To build momentum and engage industry stakeholders, LOMA will kickstart its exciting journey with the “Road to LOMA” campaign. This six-week series of analysis and banter will delve into the award categories and nominees, offering invaluable insights and generating anticipation in the lead-up to the main event.

The review period for LOMA extends from January 2022 to June 2023, allowing participants to showcase their remarkable contributions over the past 18 months. Media practitioners from across the industry are encouraged to seize this remarkable opportunity and submit their entries for consideration. The call for entries will commence on June 19, 2023, and will remain open until July 18, 2023.

“We are thrilled to introduce the Location Marketing Awards and recognize the unsung heroes who work tirelessly to elevate the outdoor advertising landscape in Nigeria,” said Kingsley Onwukaeme, the convener and spokesperson for OOH Academy. “LOMA provides a platform to honor excellence and promote the continuous advancement of our industry. We encourage all dedicated practitioners to embrace this chance to showcase their exceptional work and be part of this landmark event.”