Pot Noodle is trialling a change in the way it makes its famous pots, moving from plastic to paper. This new design marks the biggest innovation in its packaging since the brand launched over 40 years ago.
Pot Noodle, the UK’s biggest instant hot snack brand, is trialling a new recyclable paper pot, made with FSC-certified paper. This is the most significant innovation to the brand’s iconic pot since it launched almost half a century ago.
The new paper pot has launched exclusively in retailer Tesco, with an initial stock of 500,000 of the brand’s most popular flavour, Chicken & Mushroom.
The trial will be used to gain shopper feedback and, if it’s successful, the aim is to switch the full Pot Noodle range to paper pots – a move which, once complete, could remove 4,000 tonnes of virgin plastic each year. Insights from the trial will support the scale-up of the innovation at the Pot Noodle factory.
Innovating with alternative materials – like paper – will play an important role in delivering our commitment to halve our use of virgin plastic, alongside other innovations such as refillable bottles, increasing our use of recycled plastic, and moving to ultra-concentrated formulas which use smaller bottles.
