The Sustainable Restaurant Association Announce #EatForTomorrow Campaign


The global campaign celebrates the efforts of individuals, restaurants and change-makers who are paving the way towards a more resilient, sustainable food system. Including five impactful stories from Hong Kong.

HONG KONG SAR – Media OutReach – 8 November 2023 – The Sustainable Restaurant Association – the global not-for-profit organisation setting the Standard for sustainable food and drink businesses around the world – announce #EatForTomorrow campaign. This global awareness campaign asks diners and hospitality businesses around the world a crucial question – ‘How can we eat differently today to build a better tomorrow?’.

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About The Sustainable Restaurant Association

Since 2010, The Sustainable Restaurant Association (The SRA) has set the Standard for sustainable food and drink businesses around the world. The SRA connects businesses across the globe to accelerate change toward a hospitality sector that is socially progressive and environmentally restorative through the world’s largest sustainability certification tailored for the sector: Food Made Good.

Designed specifically to support businesses serving food to tackle the urgent and complex problems facing the global hospitality sector and wider food system, Food Made Good consists of three distinct and complementary elements: the Food Made Good Framework, which clearly defines what sustainability means for the sector; the Food Made Good Standard, the only 360-degree, holistic assessment for measuring progress tailored for foodservice businesses; and the Food Made Good Community, an online global network of hospitality professionals sharing challenges, ideas, resources and solutions to fuel progress within the industry.

The SRA’s new global Food Made Good Standard launched in June 2023 with support from global hospitality experts and is the only global sustainability accreditation designed specifically for the hospitality industry. Businesses wishing to begin the journey to sustainability can find out more information via. Those ready to sign up should visit .