Reckitt’s Customer Review eCommerce campaign successfully leveraged data insights to refine ad targeting and content strategies, driving a significant fivefold increase in Return-on-Ad-Spent (ROAS) in just one month
HONG KONG SAR – Media OutReach – 24 November 2023 – Reckitt Hong Kong was awarded Bronze in “Best eCommerce Campaign – Content Marketing” and shortlisted for the newly launched category of “Best Use of Analytics and Data Insights” at Marketing Interactive’s Asia eCommerce Awards 2023, recognising an exemplary performance of the Customer Review eCommerce Campaign, in which the refined ad targeting strategies and ad content with a “human touch” drove a significant growth of 533% in ROAS in June, compared to the average of offer-centric eCommerce campaigns from January to May 2023. The recognitions are testaments to Reckitt’s efforts in putting consumers first and its ongoing commitment to constantly seeking out new opportunities effectively to cater to the evolving market needs. The campaign successfully captured the interest of the target segment and built up confidence in Reckitt’s brands and products with the help of genuine reviews embedded into the promotional ad messaging.
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About Reckitt:
Reckitt* exists to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege.
Reckitt is the company behind some of the world’s most recognisable and trusted consumer brands in hygiene, health and nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Strepsils, Vanish, Veet, Woolite and more.
Every day, more than 30 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do and build shared success with all our partners. We aim to do the right thing, always.
We are a diverse global team of close to 40,000 colleagues. We draw on our collective energy to meet our ambitions of purpose-led brands, a healthier planet and a fairer society.
Find out more, or get in touch with us, at Reckitt.com
* Reckitt is the trading name of the Reckitt Benckiser group of companies
About Marketing Interactive
Marketing Interactive is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Hong Kong, Malaysia, the Philippines, Indonesia and Thailand. It has produced many flagship events across Asia. Its high profile and prestigious awards are celebrated by both brands and agencies across Asia.
About Asia eCommerce Awards
The Asia eCommerce Awards is an event presented by Marketing Interactive. The awards aim to acknowledge excellence in eCommerce across Asia and Oceania. The event offers 40 categories, which reflect the breadth and creativity of the industry, and showcase the best industry players from brands and Marketplaces/eRetailers to agencies and enablers.
The awards are judged by a panel of senior industry experts, providing businesses with the perfect opportunity to showcase their best work to a wider audience. Winning an award can increase the credibility of a business’s work, and position them as a leader in the industry.
