Launches Blue Cross Elite Combo and Love Yourself VHIS Plan in first quarter of 2024 With “Just Right” protection
HONG KONG SAR – Media OutReach Newswire – 28 March 2024 – Blue Cross (Asia-Pacific) Insurance Limited (“Blue Cross”) achieved a remarkable 17.9% growth in overall business in 2023, surpassing the market’s 6.3% increase1. Maintaining the growth momentum, Blue Cross announced the launch of two new products: Blue Cross Elite Combo and Blue Cross Love Yourself VHIS Plan. The former introduces a groundbreaking concept of “multiple plans in one single policy, same coverage period, and effortless management”, and is sold exclusively by AIA Hong Kong Financial Planners who have been registered as Blue Cross’s agents. The latter allows flexible adjustment of deductible and offers an affordable, value-for-money choice of medical protection for young adults. Both products feature multiple competitive benefits in the market and cater to the needs of customers with the “just right” protection at the right time for the right budget.
