FabriX landed on ComplexCon Hong Kong on 23-24 March Immerse in digital transformation of fashion retail

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Experience Newly Designed AR digital kiosk Launching “Phy-gital” merchandise with Spin Fashion at ComplexCon

HONG KONG SAR – Media OutReach Newswire – 28 March 2024 – Following the successful FabriX Digital Fashion Roadshow 2023 in London and Paris, FabriX continues to make waves at ComplexCon’s marketplace Hong Kong from 23-24th March 2024 – the festival’s first global destination outside the United States.

(From Left to right) FabriX Project Director – Shin Wong, Designer Kevin Germanier, Designer Feng Chen Wang, FabriX Designer’s Curator – Declan Chan, Designer Sensen Lii

AR digital kiosks with Marketplace and Membership subscription
First multi-disciplinary partnership with Roblox in avatar outfit
Launches “Phy-gital” merchandise with Spin Fashion at ComplexCon Hong Kong

Since its inception, FabriX aimed to make the experience of trying on and collecting digital fashion items more seamless and intuitive. Integral to this are the Augmented Reality (AR) Photo Kiosks which debuted at FabriX 2023 – Digital Fashion Roadshow in London and Paris Fashion Weeks, where you can simply select, try on, pose, snap and share your digital fashion look effortlessly. At ComplexCon Hong Kong 2024, FabriX showcased the AR digital kiosks in a new futuristic seamless design. It was also the first time FabriX integrated Marketplace and Membership subscription functionalities in their website. When users scan the QR code in the kiosks, it allows them to not only purchase their digital fashion outfit photos, but also instantly try on and acquire their favourite digital fashion items.​ With a truly immersive shopping experience, fashion retail is redefined through digital pixels.

https://www.instagram.com/fabrixhk/

About PMQ

Located in the heart of Hong Kong’s SoHo district, PMQ is the landmark of creative and design industries housing over 100 Hong Kong emerging designers. In 2014, PMQ was revitalised and transformed into a creative hub with a variety of design studios showcasing a wide array of design products including fashion and accessories, gifts & premium, homeware, and small furniture as well as other lifestyle goods and creative products. PMQ has now become an interactive platform for supporting up-and-coming creative talents and fostering a community of patrons and lovers of creativity, design, and heritage. It is also one of the popular venues in town for international design, arts, and cultural events from Hong Kong and around the world.

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About CreateHK

Create Hong Kong (CreateHK) is a dedicated office set up by the Government of the Hong Kong Special Administrative Region (HKSAR Government) in June 2009 to spearhead the development of creative industries in Hong Kong. From 1 July 2022 onwards, it is under the Culture, Sports and Tourism Bureau. Its strategic foci are nurturing talent and facilitating start- ups, exploring markets, and promoting Hong Kong as Asia’s creative capital and fostering a creative atmosphere in the community.
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Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.