The Integrated Marketing Communications sector is expected to undergo a phase of expansion and hierarchy shift by 2024, with Digitas Nigeria leading the way. The agency has appointed Omotayo Oladipupo as Chief Operating Officer (COO)/Head of Business and Adebola Ajose as Creative Director in a calculated attempt to strengthen its leadership.
The agency’s dedication to quality and innovation in digital marketing is reflected in these appointments, which highlight significant turning points in its development and growth trajectory.
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Bringing more than 10 years of expertise to the table as seen in the national brand news, Omotayo Oladipupo has led high-achieving teams and spearheaded creative marketing campaigns for prominent companies.
Leading iconic campaigns like the Meta “Metaverse without Hardware,” Samsung’s “Join the Flip Side,” and TGI’s “Unwrap Joy, Unleash Taste,” the latter of which recently won the grand prix at the LAIF awards, are just a few examples of Omotayo’s outstanding track record.
As the Creative Director, Adebola Ajose brings more than two decades of experience in the industry. Keystone Bank, Heineken, Pepsico, Prime Video, Nestle, and many more well-known businesses have relied on Adebola to design and implement their innovative digital products and campaigns.
He is a creative dynamo because of his ability to create solutions that win awards, connect with audiences, and go above and beyond.
“Omotayo and Adebola are exceptional talents with a profound understanding of the digital marketing landscape and creative innovation. Their appointments reflect their outstanding leadership capabilities, strategic vision, and commitment to excellence. We are confident that they will lead Digitas Nigeria to new heights and drive significant industry impact,” Redefini’s group chief executive officer, Dr. Tayo Oyedeji, expressed the highest regard for both leaders.
