Celebrate the Art of Gifting with Sarah Andelman’s First Large-Scale Installation in Asia Featuring Collaborations with 10 Renowned International Artists
HONG KONG SAR – Media OutReach Newswire – 20 November 2024 – This holiday season, LANDMARK invites Hong Kong to an exceptional celebration of the art of gifting. In collaboration with world-renowned cultural curator Sarah Andelman, “Wrap It Up! A Christmas Atelier at LANDMARK” marks her first large-scale installation in Asia. Inspired by Sarah’s discerning global perspective, LANDMARK will be transformed into an enchanting ribbon-filled wonderland, breathing new life into the cherished tradition of gift wrapping in an immersive and unique manner. Beginning on 21 November, clients are invited to explore this festive atelier, discovering the true allure of gifting and the joy of turning each present into a thoughtful, heartfelt treasure.
The Christmas Atelier Experience
Blending physical and digital elements, Sarah and the 10 artists have conjured 12 dynamic experience zones on stage, along with 6 more offstage experiences within LANDMARK ATRIUM. Guests will embark on a journey to explore the art of gifting in this immersive ribbon installation.
They’ll find delightful ribbon-themed games and interactive wonders, along with a range of personalised experiences onstage. Guests can design and print their own ribbons, and transform cheerful snapshots into custom postcards to share this joyful experience with someone special. Those who secure a spot in the exclusive Ribbonesia Workshop will have the opportunity to add personal touches to the hand-crafted ribbon ornaments by Japanese ribbon master Ribbonesia, bringing home a one-of-a-kind festive keepsake.
The popular character ‘Zimomo’ by Kasing Lung makes a grand entrance at the ‘Wrap It Up!’ installation at LANDMARK with an awe-inspiring, 2.5-metre-tall Christmas display, destined to be the holiday photo spot. Numerous stunning installations will also be unveiled throughout LANDMARK ATRIUM, both onstage and off. Whether posing with the giant pink cushion compact at The Beauty Spot, enjoying the Ribbon Dreams Swing or exploring the Ribbon Wonderland filled with Ribbonesia’s beautiful masterpieces, participants are guaranteed a picture-perfect moment. These unforgettable photo opportunities are sure to leave you with cherished memories that will sparkle long after the holiday season.
Mr. Alexander Li, Director and Head of Retail, Hong Kong & Macau, Hongkong Land Limited, says: “We are thrilled to be able to bring world-class visionaries such as Sarah Andelman to LANDMARK and Hong Kong – it demonstrates the continued attraction of this city as a globally recognised destination. This holiday season we invite clients to take the opportunity to immerse themselves in the essence and beauty of the act of gifting, from design to production, selection and purchase. Through our Atelier, we hope clients can use ribbons and wraps to add their own final and special touch for somebody they love.”
Visit the LANDMARK website to reserve your time slots for all Christmas installation activities and embrace the spirit of gifting, perfect for both adults and children!
Supporting Local Charities This Giving Season
The net proceeds from ticket sales for the stage experiences, as well as earnings from the Charity Sales, Cake Shop, Gift Wrapping Counter and Christmas charity booths, will benefit Hongkong Land HOME FUND’s supported charities, aiding their efforts to assist young people and underprivileged children in Hong Kong. The beneficiaries include Caritas Hong Kong, dedicated to offering relief and rehabilitation services to the poor and the distressed; the Hong Kong Christian Service (HKCS), which supports and inspires the disadvantaged and the neglected through over 100 service units across Hong Kong; and Light Be, a pioneering housing organisation that empowers youth and families with children; and Make-A-Wish Hong Kong, which fulfils the dreams of critically ill children. Customers can also donate toys from 21st November 2024 to 1st January 2025, at the concierge on 2/F of LANDMARK ATRIUM and G/F of LANDMARK Prince’s, sharing love with children in need.
Event Details
Wrap It Up! A Christmas Atelier at LANDMARK curated by Sarah Andelman
Date: 21 November 2024 to 1 January 2025
Opening Hours: 10:30am – 7:30pm
Location: G/F, LANDMARK ATRIUM
| Pass Type | Access Details | Price |
| Onstage Experience Pass | 11 onstage experiences (The Ribbonesia Workshop not included) |
HK$100 / Person |
| Onstage Experience Pass & The Ribbonesia Workshop Pass | 12 onstage experiences (The Ribbonesia Workshop included) |
HK$180 / Person |
Collectibles for Charity Sales
