With an innovative new marketing strategy, Pepsi, the second most valuable soft drink brand worldwide, manufactured by PepsiCo, has relaunched its 60cl LongThroat Bottle into the Nigerian market.
By using the popular song “Big Big Things” by Afrobeat artist, Young Jonn to create a Pepsi remix as the official theme music for this campaign, the company used pop culture to reveal its message of “Big Big Tinz” (Big Refreshment. Big Value). The brand took this calculated action to solidify its messaging and strengthen its relationship with customers.
As part of this innovative campaign, the Afrobeat artist remixed this worldwide popular song for Pepsi, incorporating the brand uniquely and smoothly while preserving the original’s rhythmic sense. The Pepsi 60cl Longthroat bottle, which was first released in 2015, is now available again in Lagos, Ibadan, and Ilorin, providing customers with large refreshments, big value, and big flex.
Sam Okolie, the Senior Brand Manager at Seven-Up Bottling Company, spoke on the new theme song’s release and said that “Big Big Tinz” is a great fit for the brand’s young appeal and the return of Pepsi’s 60-cl product value.
He had this to say: “As a brand, we will continue to be at the forefront of driving contemporary pop culture, engaging the right partners and platforms to seed our message, drive connection, and dial-up affinity for the brand. Crafting such a compelling message, ‘Big Big Tinz,’ to communicate the relaunch of our 60cl Longthroat bottle was a natural fit. Nigerians have a unique style of expressing their bold cravings, big desires, and dreams. Tapping into the global hit song and popular street anthem allows us to entrench our message and the essence of the campaign – delivering big refreshments and Big Value.
“Also, Pepsi is deeply rooted in Nigerian pop culture, and this theme song strengthens the brand’s connection with the consumers as they chase their big ambitions,” he added.
Continuing, according to the Senior Brand Manager, Pepsi is launching an innovative experiential campaign that will provide consumers with memorable and distinctive brand interactions in shopping centers and other brand contact locations.
Launched on Saturday, November 16, the remix track and video may now be downloaded and streamed on YouTube and all other music outlets, BrandSpur news brand reports.
