Travelling to Kazakhstan, the focus turns to Nauryz, the traditional New Year festival that symbolizes renewal, prosperity, and unity. Deeply rooted in ancient customs, Nauryz transforms cities into open-air stages filled with music, dance, and elaborate costumes. A key part of the festival is sharing traditional meals like kumys (fermented horse milk) and nauryz-kozhe, a symbolic seven-ingredient dish. OPPO’s imaging technology brings these rich traditions to life—capturing the warmth of family gatherings and the hope of new beginnings.
Weaving a Tapestry of Heritage Stories
Beyond the professional photography produced by OPPO and Discovery Channel, OPPO also encourages its communities worldwide to document and share their own cultural identities.
In Malaysia, OPPO has been running the #OPPOMalaysiaThroughTheLens initiative since 2024, supported by the Ministry of Tourism, Arts and Culture (MOTAC) and the Malaysian National Commission for UNESCO (MNCU). This year, the initiative captured the Thaipusam festival, a vibrant Malaysian Hindu tradition, highlighting how cultural practices are passed down through generations.
More than a visual archive, Culture in a Shot is about participation—amplifying grassroots voices and encouraging people everywhere to take pride in their heritage. To extend this impact, the campaign continues on social platforms through the #OPPOCultureChallenge on TikTok. Using hashtags #OPPOxDiscovery and #OPPOCultureChallenge, creators are invited to share how they celebrate and preserve their traditions in daily life. For example, during Thailand’s Songkran Festival, young creators embraced the challenge—merging creativity with tradition, and breathing new life into age-old customs. Their contributions show that culture is not static; it evolves when shared, reinterpreted, and made personal for a new generation.
