A second, short chapter for a nameplate that never quite took off has come to an end with the Toyota Venza‘s stealthy departure from showrooms. Indeed, this was Toyota’s second decision to discontinue the car.
The original Venza was introduced for the 2009 model year to fill the gap between the three-row Highlander and the tiny RAV4. Toyota claimed that it offered Avalon refinement, Highlander utility, and Camry-like comfort in this hybrid vehicle. Unfortunately, this never quite clicked with consumers, and following a consistent decline in sales, the automobile had to be discontinued by 2015, with Toyota discontinuing the Venza.
In 2021, Toyota revived the Venza with a significant hybrid-only twist and a sleeker appearance. This revived vehicle included two electric motors and a 2.5-litre four-cylinder engine. It was constructed on the TNGA-K platform, and it produced 219 horsepower with the standard AWD system. The car still didn’t sell, unfortunately.
Continuing, in an attempt to revitalise itself in 2023, Toyota introduced the Nightshade Edition and a new multimedia system, but these changes were insufficient to stop a steep 33% drop in sales during the first nine months of 2016. After the 2024 model year, the company made the decision to rewrite Venza’s history.
Toyota named a successor without any delay. The carmaker chose to start again and launch the 2025 Toyota Crown Signia, which is bigger, bolder, and more American in spirit, rather than making changes to the Venza formula once more. The Crown Signia enters the mid-size crossover market with greater power and presence, positioning itself as a hybrid-only SUV. Toyota’s most recent hybrid system boosts to a more potent combination that produces 240 horsepower from a 2.5-litre four-cylinder engine. A similar thinking has been applied to interior space.
Compared to other vehicles in its class, the Venza was frequently criticised for feeling somewhat claustrophobic inside. Toyota appears to have taken the feedback to heart, as seen by the notably increased cargo and interior space. Additionally, the Crown Signia signifies a change in style, BrandSpur news brand reports.
However, a stronger front fascia, a sharper roofline, and high-end features like a full-width LED light bar are some of the design inspirations it takes from the 2023 Toyota Crown sedan.
Furthering, the cost of the additional horsepower and added amenities is more. The 2025 Crown Signia’s base price, excluding destination taxes, is $43,790 for the XLE trim and $48,190 for the more upscale Limited trim. Considering that the 2024 Venza began at about $36,465, that is a significant increase.
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The Toyota Venza continues to make a compelling argument for itself in 2025, especially on the used market, despite its retirement. Given Toyota’s well-established record for producing robust hybrid vehicles, the 2021–2024 Venza is an excellent value. The 2021 model debuted with a remarkable combined rating of 39 MPG and a 7.1-second 0-60 mph pace. Even when compared to more recent competitors like the 2025 Honda CR-V Hybrid, that level of efficiency holds up well; in fact, the Venza was included in our ranking of the top Toyota hybrid cars based on dependability.
The Venza maintains its competitiveness in the electronics sector as well, it still seems modern with its 8-inch touchscreen (or optional 12.3-inch) and JBL Premium Audio.
The Venza is a wise and secure option thanks to Toyota’s Safety Sense 2.0 suite, which comes standard and offers a variety of driver assistance. It’s also important to note that the car was named one of the most dependable Toyota SUVs, which strengthens its value offer.
Used Venzas, which are making a comeback, are probably going to be a hidden treasure for consumers seeking high-end hybrid features without the high cost. The vehicle is available on websites like Edmunds, where 2009 models of the Toyota Venza start at $7,000 and 2023 variants can cost over $30,000.
