The investment includes household essentials hampers for over 1,100 ComLink+ families, a cash donation to the Prudential Longevity Pledge, and community edible gardens
SINGAPORE – Media OutReach Newswire – 18 June 2025 – Prudential Singapore (“Prudential”) has unveiled a special $880,000 SG60 community investment to celebrate Singapore’s 60th birthday and its office move to Labrador Tower.
https://sg.linkedin.com/company/prudential-assurance-company-singapore
https://www.facebook.com/PrudentialSingapore/
https://www.instagram.com/prudentialsingapore/?hl=en
The issuer is solely responsible for the content of this announcement.
About Prudential Assurance Company Singapore (Pte) Ltd (Prudential Singapore)
Prudential Assurance Company Singapore (Pte) Ltd is one of the top life and health insurance companies in Singapore, serving the financial and protection needs of the country’s citizens for 94 years. The company has an AA- Financial Strength Rating from leading credit rating agency Standard & Poor’s, with S$57.7 billion funds under management as at 31 December 2024. It delivers a suite of well-rounded product offerings in Protection, Savings and Investment through multiple distribution channels including a network of more than 5,400 financial representatives.
About ComLink+
ComLink+ aims to uplift lower-income families with children towards stability, self-reliance and social mobility (3S). These lower-income families face additional challenges and often have to stretch limited resources to meet various needs. Through ComLink+, MSF partners and supports families over the longer term as they work towards achieving their aspirations and goals.
Under ComLink+:
- Family coaches and volunteer befrienders journey with ComLink+ families on their customised action plans to support their needs and aspirations.
- Government and the community work together to provide Comprehensive, Convenient, and Coordinated (3C) support.
- Government and the community give additional longer-term support to ComLink+ families who do their part to secure a better future.
About Community Chest
As the hallmark of care and share, Community Chest has been uniting the community to mobilise resources and raise funds to serve those in need since 1983. Community Chest supports more than 200 critical programmes to meet underserved and critical social needs. As our fundraising and operating costs are covered mainly by Tote Board, 100% of your contributions goes towards empowering the lives of adults with disabilities, children with special needs and youth-at-risk, persons with mental health conditions, and families and seniors in need of support.
For more information about Community Chest, visit www.comchest.gov.sg.
About KidSTART Singapore
KidSTART Singapore Ltd (KidSTART SG) is a non-profit organisation specialising in supporting families in early childhood development.
We partner the government, the hospitals and the community to empower families with less resources in building strong foundations for their children under 6 years old. Our team of highly trained KidSTART practitioners support caregivers with evidence-based guidance on pregnancy, child development and assessments on the developmental progress of children from birth onwards. Our vision is to give children a good start in life.
KidSTART SG is a Company Limited by Guarantee (CLG) and registered as a charity with Institution of a Public Character (IPC).
Click here to check eligibility and for more information on KidSTART SG.
About Healthy with KidSTART
Healthy with KidSTART is an early childhood nutrition programme, launched in 2020 as a collaboration between KidSTART Singapore (“KidSTART”) and Prudential Singapore. The initiative is aimed at promoting healthy eating habits among children aged 0-6 years old, recognising that good nutrition during this stage is crucial to their development.
Through the programme, families receive monthly deliveries of fresh vegetables and fruits. They also gain access to recipe cards that teach them how to make healthy meals via simple and affordable recipes with the items they receive.
