Pham Anh Tuan, director of the Department of Grassroots Information and External Information, said “The competition to shape national image is growing increasingly fierce, yet Vietnam’s image still falls short of reflecting our achievements. That’s why the Government has assigned the task of developing a long-term, strategic plan to secure our rightful position on the global map.”
Nguyen Minh, Viet Nam News and Law’s editor-in-chief, said “We are fully aware of our role in promoting the image of a modern, dynamic and deeply integrated Vietnam that remains rooted in its cultural identity. We continue to innovate our content, expand our digital and multimedia platforms and strengthen cooperation with domestic and international partners to bring authentic and compelling Vietnamese stories to the world.”
The seminar gathered representatives from ministries, news agencies, communication experts, businesses and international organisations. Participants exchanged insights and contributed valuable input on the strategy’s content.
Key discussion topics included national image positioning, storytelling methods to promote Vietnam globally, international best practices in nation branding and the role of digital communication and independent storytellers in a multi-platform era.
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