Bringing together 35 units of renowned and emerging designers from Guangdong-Hong Kong-Macao Greater Bay Area and Korea to present over 100 creations
Breaking cultural boundaries with Cantopop, K-pop and films from Hong Kong and Korea to open a new frontier in cultural exchange
HONG KONG SAR – Media OutReach Newswire – 29 August 2025 – LOCAL POWER 2025 Hong Kong Fashion in Seoul, organised by the Asian New Generation Creativity Design Association and sponsored by the Cultural and Creative Industries Development Agency (CCIDA), is one of the contribution programmes of “Hong Kong Week 2025@Seoul”. The project will reach its climax with the fashion show and exhibition to be held at Seongsu-dong, Seoul’s trendiest design hub, from 27 September to 11 October 2025. It aims to showcase the unique appeal of Hong Kong fashion design on the international stage while fostering cultural exchange between Hong Kong and Korea. The show will feature 30 units of emerging designers and brands from Hong Kong and other cities of the Guangdong-Hong Kong-Macao Greater Bay Area (Greater Bay Area) along with 5 units of top Korean designers presenting over 100 unique designs. A selection of works will be previewed at Hong Kong’s CENTRESTAGE from 3 to 6 September. The launch event will also take place on 5 September in CENTRESTAGE. The opening ceremony and fashion show, which will take place in Seoul’s Seongsu-dong on 27 September, will feature AI technology alongside Cantopop and K-pop performances while showcasing 70 outfits to industry professionals from Hong Kong and Korea. This will be followed by a two-week fashion exhibition at the same venue from 28 September to 11 October, which will be open to the public for free. These events promise to deliver a stunning audiovisual extravaganza that will captivate audiences from both regions.
About Asian New Generation Creativity Design Association
The creative sector has always played a vital role in Hong Kong, showcasing the city’s highly competitive local talent. However, the importance of integrating brand marketing is often overlooked in favour of design. Recognising this issue, Mr. Dorian Ho, the chairman of the Asian New Generation Creativity Design Association, took the initiative to form this association and make a meaningful impact. The goal is to establish a central platform that supports creative individuals across diverse fields. Leveraging Dorian’s extensive marketing experience and expertise, the association aims to elevate the industry’s overall quality and foster growth in Hong Kong’s creative landscape. The Asian New Generation Creativity Design Association is dedicated to bridging the generational gap, facilitating communication, and connecting the past with the future.
