Brandspur Banking News Desk – International Breweries Plc (IBPLC), part of global brewing giant Anheuser-Busch InBev (AB InBev), has appointed Nicholas Kade as its new Managing Director, effective March 1, 2026. Kade will succeed Carlos Coutino, who is moving to a new leadership role within the company.
Nicholas Kade brings over 15 years of commercial leadership experience across Africa, having driven growth, transformation, and operational excellence in complex markets. Before his appointment, he served as Sales Director at IBPLC, overseeing national sales strategy, revenue generation, and performance management.
Kade’s academic credentials include a Bachelor’s and Honours degree in Business Management, a Master’s of Commerce (with Distinction) from Stellenbosch University, and a Postgraduate Programme in Business from GIBS Business School, University of Pretoria. He joined AB InBev through a highly competitive Graduate Management Trainee programme, which equipped him with end-to-end commercial leadership expertise.
Throughout his career, Kade has held multiple Commercial Director roles in South Africa, leading large, diverse teams, executing route-to-market strategies, and implementing customer experience transformations. His track record demonstrates sustainable commercial results and strategic business enablement.
Brandspur Brand News highlights that under Kade’s leadership, International Breweries is expected to strengthen its market position, drive brand growth, and continue delivering innovative products such as Trophy Lager, Hero Lager, Castle Lite, and Budweiser. As part of AB InBev’s global footprint, IBPLC remains committed to bringing people together and building brands that endure.
The appointment reflects the company’s long-term focus on nurturing local leadership while leveraging global expertise to expand operations and deliver enhanced shareholder value.
With Kade at the helm, stakeholders anticipate accelerated business performance, improved market penetration, and reinforced brand leadership across Nigeria’s highly competitive brewing sector.
