Paga, the Nigerian fintech company operating the Doroki merchant platform, has announced a new partnership with Leadway Assurance aimed at extending insurance protection to merchants using its digital services across the country.
The collaboration will allow Doroki merchants to access structured insurance products designed to shield their businesses from everyday operational risks, income disruption and asset losses. Both companies say the initiative is targeted at strengthening business resilience among small and medium-scale merchants operating in Nigeria’s informal and semi-formal retail space.
Brandspur Banking News Desk reports that the insurance offering goes beyond basic coverage, introducing an integrated risk-protection framework that includes simplified policy explanations, claims guidance and practical risk management education. Merchants will be guided on coverage scope, claims procedures and preventive measures to reduce exposure to business shocks.
According to the partners, the insurance solutions are tailored to protect key aspects of merchants’ daily operations, helping ensure continuity even in the face of theft, damage, or unexpected business interruptions. The move is expected to enhance confidence among Doroki users and reduce financial vulnerability within the merchant ecosystem.
Speaking on the development, the General Manager of Doroki Merchants, Arike Okwunowo, said the partnership reflects the platform’s commitment to supporting merchants as business partners rather than just service users. She noted that working with an established insurer such as Leadway enables merchants to focus on growth while operating with greater financial security.
On her part, Leadway’s Head of Digital Business, Diana Mulili, said the collaboration aligns with the company’s strategy of embedding insurance into platforms Nigerians already use daily. She explained that the goal is to make insurance accessible, practical and easy to understand for business owners who traditionally remain underserved.
Mulili added that integrating insurance into Doroki’s platform helps merchants protect their livelihoods, assets and income streams while encouraging long-term business planning and stability.
Industry analysts say the partnership reflects a growing trend in Nigeria’s fintech sector, where payment platforms are increasingly expanding into embedded finance, including insurance and credit, to deepen merchant engagement and unlock new revenue streams.
The Doroki merchant platform currently supports thousands of businesses nationwide with digital payment processing, cash management and other value-added financial services, positioning the insurance partnership as a strategic extension of its merchant support offering.
