In a spectacular gesture for Valentine’s Day, Wema Bank has announced the lucky couple who will enjoy a live performance by a celebrity artiste at their wedding on 14 February 2026. The bride, Rita Ndukwe, and groom, Jemil Adama, were selected following the bank’s special Valentine campaign, “ALAT: The Evolution.”
The campaign, launched on 1 February 2026, celebrates the journey of love under four categories: self-love, friendship, romantic relationships, and marriage. Participants were invited to submit a one-minute video sharing their evolving love story, with the winning couple receiving the ultimate Valentine’s Day experience.
Brandspur Brand News reports that the announcement was made on 12 February 2026, generating widespread excitement on social media. The initiative aligns with the theme of Wema Bank’s upgraded ALAT App, highlighting “Evolution of Love, Powered by Wema Bank,” and reinforcing the bank’s commitment to engaging customers through innovative campaigns.
Wema Bank’s social media platforms @wemabank provide updates and reveal the celebrity artiste performing at the wedding. Fans and followers are encouraged to enable notifications and use the hashtag #ALATEvolutionOfLove to follow the unfolding story.
This Valentine’s Day campaign reflects Wema Bank’s strategy to connect emotionally with customers while showcasing the brand’s creative approach to digital banking experiences. By blending technology, entertainment, and customer engagement, the bank continues to strengthen its brand visibility and loyalty across Nigeria.
