GIG Mobility has unveiled HireX, a premium vehicle hire marketplace designed to connect customers with verified luxury car vendors for on-demand or scheduled bookings, marking a significant evolution from the company’s traditional intercity transport roots into a comprehensive mobility ecosystem.
The announcement was made at the flagship GIGM Product Conference held in Lagos, where the company demonstrated its transition from a conventional transport operator into a technology-driven platform serving the diverse movement and travel needs of individuals, businesses, and investors. The new marketplace is designed for clients who value comfort, professionalism, and flexibility in their transportation experience.
Brandspur Brand News understands that Dr Enahoro Okhae, chief executive officer of GIG Mobility, stated that the company is no longer just a business that moves people from Lagos to Benin but has become a global mobility organisation. Okhae explained that what the company has built is an ecosystem where everything around travel sits on one platform, including bus transport, airline tickets, vehicle hire, tours, and soon hotels and insurance.
The CEO revealed that the transformation was inspired by consistent customer requests for broader mobility offerings beyond intercity bus services, noting that it became difficult to keep telling people the company was just a bus operator because the demand for more services was clear. He emphasised that customers do not need to own a luxury car to use one, as they can hire for a few hours depending on their needs, with the focus being on access, flexibility, and service.
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Through an easy-to-use digital platform, users can access premium vehicles for personal, business, and lifestyle needs while enjoying trusted service standards. Okhae further stated that the company has achieved a long-term vision to build a fully integrated mobility ecosystem that connects people not just to destinations but to experiences, adding that GIG Mobility has moved from selling transportation to selling experiences.
On innovation, the CEO revealed that the company is advancing plans to deploy electric vehicles for passenger transport, leveraging data from pilot projects conducted by its logistics arm. The initiative will include the development of a nationwide charging infrastructure to support sustainable mobility. From intercity transportation and premium vehicle hire to travel experiences and investment opportunities, each offering is built to create convenience, reliability, and value, positioning GIG Mobility as a brand shaping the future of mobility in Africa.
