P+ Measurement Services Limited has secured the media monitoring and intelligence contract for Nigeria Sovereign Investment Authority following a highly competitive selection process involving multiple agencies.
The pitch evaluated participants on strategic capability, execution strength, and the ability to deliver actionable insights in real time. P+ emerged successful after demonstrating advanced expertise in media tracking, performance measurement, and analytics frameworks tailored to complex, multi-stakeholder organisations.
Brandspur Brand News reports that under the new mandate, P+ will provide continuous media intelligence services across NSIA’s operations, delivering data-driven insights to support reputation management, stakeholder engagement, and communication effectiveness. The engagement is expected to strengthen the Authority’s ability to interpret media narratives and respond proactively to evolving public perception.
The agency brings a broad portfolio spanning public sector institutions, financial services, multinational corporations, and development organisations. Its methodology integrates global standards with local market understanding, enabling more context-driven analysis and decision-making support.
Speaking on the development, Chief Media Analyst Philip Odiakose emphasised that the firm’s approach goes beyond tracking mentions, focusing on interpreting narratives, measuring communication impact, and providing insights that inform strategic decisions.
Officials at NSIA noted that P+ demonstrated a clear understanding of the Authority’s communication priorities and the ability to translate complex media data into meaningful intelligence. The partnership is expected to enhance transparency, improve stakeholder communication, and support the institution’s broader operational objectives.
