First City Monument Bank has partnered with communications firm BHM to host a pilot edition of “The Monetised Content Masterclass,” an initiative aimed at strengthening the financial sustainability of Nigeria’s media and digital content ecosystem.
The programme brought together journalists, editors, content creators, and media entrepreneurs in Lagos to address the growing challenge of declining traditional advertising revenue and the urgent need for diversified income streams in modern newsrooms.
The initiative is designed to equip media professionals with practical strategies for monetising content through brand partnerships, digital platforms, and audience-driven revenue models, while maintaining editorial independence and integrity.
Brandspur Brand News Desk reports that the masterclass reflects a broader shift within Nigeria’s media and communications industry, where digital transformation is reshaping how content is created, distributed, and monetised across platforms.
Industry projections shared at the event indicate that Nigeria’s entertainment and digital media sector is expected to reach approximately $4.9 billion by 2026, driven by increased online consumption and brand investment in digital storytelling.
Speakers at the session emphasised the importance of building sustainable business models for journalism, noting that fragmented audience attention and reduced traditional advertising spend have made innovation essential for survival in the media industry.
Participants engaged in panel discussions, interactive sessions, and case study analyses focused on converting global media trends into practical monetisation strategies tailored to the Nigerian market.
Industry leaders, including representatives from FCMB, highlighted the need for structured platforms that can support long-term value creation, while BHM leadership stressed that financial resilience is now central to maintaining independent journalism.
The initiative also featured contributions from media professionals and digital entrepreneurs who shared insights on storytelling, content monetisation, and the evolving role of technology in shaping Africa’s media future.
Organisers say the programme marks the beginning of a broader effort to strengthen Nigeria’s creative and media economy through capacity building, innovation, and strategic collaboration between financial institutions and media stakeholders.
