Senior government officials, nutrition experts, healthcare professionals, regulators, development partners, and industry stakeholders have launched the Choose Milk Campaign in Lagos, a nationwide initiative aimed at improving nutrition literacy and encouraging healthier dairy consumption among Nigerian households.
The campaign, unveiled at the Lagos Marriott Hotel, Ikeja, is designed to help consumers better understand the nutritional value of real dairy milk while distinguishing it from non-dairy creamers commonly sold in the market. Organisers say the initiative seeks to strengthen informed dietary choices and address widespread gaps in nutrition awareness across the country.
Brandspur Banking News Desk reports that the campaign launch brought together representatives from the Danish Dairy Board, European Union, Federal Ministry of Health and Social Welfare, Ministry of Livestock Development, Standards Organisation of Nigeria (SON), and the National Agency for Food and Drug Administration and Control (NAFDAC), alongside nutrition experts, healthcare practitioners, media representatives, and public influencers.
Key stakeholders at the event stressed the importance of improving public understanding of dairy nutrition, with emphasis on the health benefits of milk in supporting child development, general wellness, and long-term dietary balance.
Speaking at the launch, representatives from the Danish Dairy Board highlighted concerns about consumer misconceptions in the dairy sector, noting that many Nigerians are unable to clearly differentiate between real milk products and creamers that do not provide equivalent nutritional value.
Government officials also reaffirmed support for the initiative, stating that the campaign aligns with national efforts to reduce malnutrition and strengthen food and nutrition security across the country.
The Federal Ministry of Livestock Development emphasized that promoting dairy consumption is part of broader plans to enhance the local dairy value chain and improve national food sustainability, while encouraging Nigerians to prioritize nutrient-rich dairy products for better health outcomes.
Similarly, the Federal Ministry of Health and Social Welfare described the initiative as timely, noting that nutrition education remains critical in addressing public health challenges and empowering consumers to make informed dietary decisions.
The Choose Milk Campaign is structured as a three-year nationwide programme, with planned outreach activities including school-based education, community engagement, media awareness campaigns, and digital content distribution aimed at reaching diverse consumer groups across Nigeria.
Organisers say the long-term goal is to improve nutrition literacy, strengthen consumer awareness, and encourage healthier family dietary habits through consistent education and public engagement on the benefits of authentic dairy consumption.
