Dufil Prima Foods Plc and the Federal Road Safety Corps (FRSC) have moved to deepen their long-running collaboration on road safety awareness, with both organisations agreeing to broaden their joint programmes across Nigeria as part of efforts to reduce road crashes and promote safer road use among citizens.
The renewed commitment emerged during a high-level engagement at the FRSC headquarters in Abuja, where senior representatives of Dufil Prima Foods met with the Corps leadership to discuss strategies for scaling road safety education, public enlightenment campaigns, and community-focused advocacy initiatives to a national level.
The expanded partnership is expected to target key road users, including motorists, commercial riders, students, and pedestrians, while reinforcing efforts to build a stronger culture of compliance with traffic regulations and responsible road behaviour across the country.
According to Brandspur Brand News, the latest discussions also reviewed the impact of previous collaborations between both organisations and identified new opportunities to support Nigeria’s road safety objectives through broader stakeholder engagement and public awareness programmes.
For more than 15 years, Dufil Prima Foods and the FRSC have worked together on various road safety interventions, particularly at state level. One of the most visible initiatives has been the use of educational platforms to introduce road safety lessons to school children and support advocacy for road safety education within primary schools.
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The company has also contributed to safety-focused projects aimed at improving awareness and protecting vulnerable road users. These efforts include support programmes for motorcycle riders and infrastructure-related interventions designed to strengthen the operational capacity of the road safety agency.
The FRSC leadership welcomed the continued involvement of the private sector in promoting safer roads, noting that collaboration between government institutions and corporate organisations remains essential to addressing road traffic challenges and reducing accident-related fatalities nationwide.
Both organisations are now exploring additional nationwide initiatives, including school-based advocacy campaigns, expanded public sensitisation programmes, and other strategic interventions that can improve road safety knowledge among Nigerians.
The strengthened alliance comes at a time when road safety remains a major public policy priority, with authorities continuing to encourage behavioural change, increased awareness, and stronger compliance with traffic laws as part of broader efforts to enhance transportation safety across the country.
With the renewed partnership, Dufil Prima Foods and the FRSC aim to leverage their combined resources and outreach networks to deliver wider road safety education, support national awareness campaigns, and contribute to creating safer roads for millions of Nigerians.
