LG Electronics Nigeria (LG) has announced the upcoming launch of _Make
Life Good_, a heartwarming original reality series produced in
partnership with MultiChoice. Debuting on 13 June on Africa Magic, the
series shifts the traditional advertising narrative to focus on the
powerful, real-life human connections enabled by technology within the
African context.
Built around the concept of gratitude and the spirit of Ọmọlúàbí,
_Make Life Good_ is hosted by celebrated television personality Jessica
Dlamini. The show follows six prominent “Achievers” as they team up with
LG to deliver a deeply personal expressions of gratitude to
organisations and community leaders who support vulnerable Africans.
These celebrated personalities include trailblazing mountaineer Saray
Khumalo, football legend William Okpara, entrepreneur and author Thandi
Mavata, data & analytics executive Esther Munyi, Pan-African PR
executive Perpetual Kendi, and award-winning filmmaker Adze Ugah.
In each episode, an Achiever secretly orchestrates a high-pressure,
24-hour facility makeover for their chosen cause. These makeovers are
specifically designed to solve practical daily challenges for the
volunteers and beneficiaries using the spaces.
This project reinforces LG Electronics’ strong presence across Africa,
showcasing its ability to deliver meaningful impact through simultaneous
24-hour transformations across multiple locations. By combining
cutting-edge products with purpose-driven support, LG is empowering
communities, addressing real-world challenges, and unlocking better
living experiences through innovation.
Utilising LG’s latest premium innovations, the building and design teams
elevate these environments to ensure they are cleaner, more efficient,
and more supportive. Kitchens and food preparation stations at
facilities like LIV Lanseria and Botshabelo Babies Home are transformed
with 671L InstaView™ Door-in-Door refrigerators [1] and LG QuadWash™
dishwashers with TrueSteam™ [2] to handle high-volume community
feeding schemes efficiently. Youth hubs and training centres, such as
the Bold Men Skills Program and The House Groups, receive 77-inch LG
OLED evo AI G5 4K 165Hz Smart TV [3], 100 inch LG QNED evo AI QNED86 4K
120Hz Smart TV [4], and immersive soundbars [5] to create dynamic,
technology-driven learning and entertainment environments. Meanwhile,
the heavy-duty 10Kg Front Loader with AI DD™ & Steam+™ in Black
Finish [6] and LG Heat Pump Dryer [7] are installed at the Kensington
Secondary School soccer programme to clean and maintain sports kits for
young athletes.
“At LG, our ‘Life’s Good’ philosophy is built on the belief that
technology should serve humanity, making our daily lives more
convenient, connected, and meaningful,” said Phil Jung, CEO of Middle
East and Africa Region, LG Electronics. “With ‘Make Life Good’
series, we wanted to move beyond product specifications and celebrate
the authentic, emotional human stories of our region.”
Hyoung Sub Ji, Managing Director, LG Electronics West Africa, explains
the strategy behind the campaign: “The ‘Life’s Good’ philosophy is
rooted in the belief that technology should serve people, making daily
environments more supportive, efficient, and connected. Collaborating
with Africa Magic and these incredible achievers allows us to move
beyond product specifications. We are celebrating the authentic stories
of Nigerians who uplift their communities, while showing how our smart
innovations can practically assist them in doing the hard work of hope
every single day.”
The series provides a renewed chance for these organisations to serve
more people in need, restore dignity, and continue changing lives
without the burden of failing or inadequate facilities.
“It’s reality TV with purpose. We see it as a celebration of
compassion and the unique Mzansi belief that when one rises, they should
thrive to lift others as well,” says Mbali Ntuli, GE & Head of
Unscripted Content at MultiChoice.” We are honoured to be at the
centre of a project that is a reminder that even a small act of kindness
can transform an entire community.”
Tune in to Africa Magic Family (DStv Channel 154) for _Make Life Good_,
airing from 13 June at 17:30, and witness the power of collective
action. The series will also be repeated Monday and Thursday at 16:00.
