Unilever Nigeria has concluded its Rexona FIFA World Cup 2026 consumer promotion, selecting winners who will travel to Vancouver, Canada, to watch live matches at the global football tournament as part of a brand reward campaign tied to customer loyalty.
The promotion, which required consumers to purchase three Rexona aerosol products to qualify, ended with a prize presentation ceremony held at Prince Ebeano Supermarket in Ikeja, Lagos, where selected winners received fully sponsored travel packages covering flight tickets, accommodation, match access and related logistics.
Brandspur Brand News reports that the initiative forms part of Unilever’s broader consumer engagement strategy aimed at strengthening brand loyalty through experiential rewards linked to major global sporting events.
Head of Corporate Affairs, Communications and Sustainability at Unilever Nigeria, Zainab Obagun, said the campaign reflects the company’s commitment to building deeper relationships with consumers by offering experiences that go beyond product consumption and retail transactions.
She noted that collaborations across retail and distribution networks played a key role in executing the promotion successfully, adding that such partnerships help create value for both consumers and business stakeholders within the fast-moving consumer goods sector.
Rexona Brand Manager, Olaide Olumide, explained that the campaign leverages football as a key engagement platform, describing the sport as a strong passion point for consumers and an effective channel for reinforcing brand performance messaging.
He added that the promotion builds on previous football-related activations linked to CAF competitions, where consumers were also rewarded with unique experiences, positioning the World Cup campaign as an expanded version of earlier initiatives.
Winners of the promotion expressed appreciation for the opportunity to attend the FIFA World Cup 2026 in Canada, describing the experience as a significant and memorable reward from the brand.
Unilever also extended the campaign across its personal care portfolio, including Dove and Axe, broadening participation and reinforcing its strategy of linking consumer promotions with major international sporting events to deepen brand engagement.
