Global mobility platform inDrive has launched applications for a new Chief Wahala Officer role aimed at highlighting the transportation and delivery challenges faced by Lagos residents while encouraging community engagement around urban mobility issues.
The initiative seeks to capture the daily experiences of commuters and small businesses navigating traffic congestion, delivery delays and other logistical obstacles in Nigeria’s commercial capital, with successful applicants set to receive cash rewards totalling ₦1.5 million.
The company said the role is designed to identify and spotlight common movement challenges across Lagos while serving as a voice for residents dealing with the realities of commuting and delivery services in the city. Applicants are expected to possess extensive knowledge of Lagos transport patterns and demonstrate the ability to remain calm under pressure.
Brandspur Brand News reports that two candidates with the strongest qualifications will be selected, with the top winner receiving ₦1 million and the second-place candidate earning ₦500,000.
According to inDrive, candidates must have at least five years of experience navigating Lagos and possess a strong understanding of local transportation and delivery dynamics. Preference will be given to individuals with active community influence, strong communication skills and familiarity with the challenges encountered by commuters and small businesses.
The company said the campaign goes beyond entertainment and is intended to strengthen engagement with users by encouraging authentic storytelling and broader conversations around urban mobility in one of Africa’s busiest cities.
Interested participants have been invited to submit content on TikTok or Instagram using the hashtag #inDriveCWO and tagging the company’s Nigerian social media handle.
inDrive operates across more than 1,000 cities in 48 countries and has expanded beyond ride-hailing into services including intercity transport, deliveries and financial solutions. The company says its broader mission is to promote fair access and positively impact communities through technology-driven mobility services.
The latest initiative reflects growing efforts by digital platforms to deepen user engagement and address the practical challenges associated with transportation and logistics in rapidly expanding urban centres such as Lagos.
