Rite Foods Limited has further strengthened its reputation as one of
Nigeria’s innovative and consumer-focused fast-moving consumer goods
(FMCG) companies, following its emergence as the Best Foods and Beverage
Brand, Nigeria 2026 at the Global Brand Awards in Dubai, October 2.
The Awards, which is organized by the UK-based _Global Brands Magazine_,
celebrates brands that demonstrate excellence through innovation,
quality, market impact and strong consumer connection.
This latest recognition highlights the company’s sustained commitment
to innovation, manufacturing excellence, product quality and consumer
satisfaction, while further highlighting the strength and growing
influence of its brands within Nigeria’s FMCG landscape.celebrate;
The Global Brand Awards, celebrates brands that have demonstrated
excellence across areas including innovation, market performance, brand
development and consumer engagement. For Rite Foods, the recognition
reflects years of strategic investment in product development,
world-class manufacturing and initiatives designed to create meaningful
value for consumers.
The company’s diverse portfolio continues to deliver products across
multiple consumer categories. These include the 13 variants of the Bigi
Carbonated Soft Drinks range; Bigi Table Water; Sosa Fruit Drink,
available in five flavours; Fearless Energy Drink, in Classic and Red
Berry variants; Rite Spicy Sausage Roll; Bigi Beef Sausage Roll; Bigi
Flex Sausage Roll, and the recently launched LIDA Malt. These products
are manufactured at Rite Foods’ state-of-the-art, fully automated
facility, equipped with advanced technology and infrastructure.
The latest honour also builds on the recognition received by Mr. Seleem
Adegunwa, who was named Industrialist of the Year 2025 by _Vanguard
Media Limited_ for his leadership, entrepreneurial achievements and
contributions to Nigeria’s FMCG sector.
Speaking on the recognitions, Adegunwa described them as a validation of
Rite Foods’ commitment to building proudly Nigerian brands with the
capacity to compete on the global stage.
“These recognitions reflect our firm commitment to innovation, quality
and consumer satisfaction. At Rite Foods, we have remained intentional
about creating products that connect with consumers while continuously
raising the bar in manufacturing excellence, brand experience and market
relevance. They are also a testament to the passion and dedication of
our people, partners and loyal consumers who continue to believe in the
Rite Foods vision,” he said.
He added that the company’s achievements demonstrate the potential of
indigenous Nigerian businesses to compete successfully in a dynamic and
increasingly competitive marketplace by prioritising excellence,
innovation and long-term value creation.
Over the years, Rite Foods has continued to introduce category-defining
innovations and bold consumer engagement initiatives. Its flagship Bigi
brand has established a strong presence in Nigeria’s carbonated soft
drinks market, while Fearless Energy Drink pioneered the introduction of
packaged energy drinks in polyethylene terephthalate (PET) bottles in
Nigeria, helping to expand convenience and accessibility within the
category.
Beyond its product portfolio, Rite Foods continues to demonstrate its
commitment to creating positive social and economic impact through youth
empowerment initiatives, community development programmes, entertainment
partnerships, sports development interventions and other
consumer-focused engagements.
As the company continues to expand its footprint and strengthen its
portfolio, Rite Foods remains focused on delivering innovative products,
elevating consumer experiences and demonstrating the capacity of
Nigerian manufacturing and indigenous brands to compete on the global
stage.
