September 7, Nigeria – WhatsApp has launched ‘Power your hustle with
WhatsApp Business’, a three-week campaign celebrating Nigerian small
business owners and the everyday hustle behind their businesses.
The campaign follows three small businesses in Lagos, Ibadan and Abuja,
sharing the stories of the people behind them, the journeys that have
shaped their businesses and how the WhatsApp Business app helps them
connect with their customers and grow. The businesses spotlighted in the
campaign include:
Edibles by Lera Ipapanu (Lagos): A snack brand reviving local snacks
many people grew up loving, with modern packaging and convenient
delivery. Founder Mosumola Oladoye says, “WhatsApp Business is the
digital storefront of Edibles by Lera Ipapanu. One feature I love is the
Catalog, because customers can browse our products, see prices and check
available sizes.”
FHR Spices [2]: FHR Spices is a Nigerian natural food seasoning brand in
Ibadan, Oyo State, making healthy eating simple and enjoyable through
carefully selected herbs and spices without artificial additives or
preservatives. Founder Aminat Akinyemi says, “WhatsApp Business has
become one of our most powerful tools for building relationships and
driving sales. While I am busy in production, the Meta Business Agent
knows my product like I do, and it answers customer’s questions in a way
that feels personal”.
Twinny’s Kitchen [3]: Twinny’s Kitchen is a food processing company
based in Abuja, producing high-quality, hygienically processed and
packaged African food products for customers across Nigeria and the
diaspora. Founder Augustina Onoriode says, “WhatsApp Business has
helped me transform customer conversations into lasting relationships
and it has become the biggest driver of Twinny’s Kitchen’s growth.
With Lists, I organise my customers into groups like New orders, Follow
up, Pending orders and Waybill”.
As their businesses have evolved, WhatsApp Business has become part of
how the three founders chat with customers and run their businesses
day-to-day. All three are using the recently announced Meta Business
Agent [4], a new AI-powered assistant in the WhatsApp Business app. It
can answer customer questions, recommend products and help move a sale
along when an owner can’t get to their phone.
Speaking about the campaign, Oluwasola Obagbemi, Head of Communications,
Sub-Saharan Africa, Meta, said: “WhatsApp continues to be an important
part of how business gets done in Nigeria, and we’re seeing business
owners use it for far more than just messaging. The founders we’re
spotlighting are finding new customers, answering questions quickly and
making sales. With Meta Business Agent, business owners now have AI
working alongside them, and we look forward to seeing how they use it to
power their hustle.”
The stories of the three entrepreneurs will be told through
documentary-style “day in the life” videos capturing the realities
of running their businesses, featured across Meta Africa Facebook page
[5] and WhatsApp for Business [6]’ social channels.
A virtual masterclass will also bring together small business owners
from across Nigeria for practical guidance on using WhatsApp Business
tools including the Meta Business Agent and ads that click to WhatsApp.
Follow us on the Meta Africa Facebook page [5] to find out more.
