ADMARP will bring marketing, technology and product professionals together in Lagos on November 27 for its 2026 Digital Product Growth Summit, alongside a new awards programme recognising people and teams driving Africa’s digital product ecosystem.
The summit will hold at 157 Gardens Events Centre under the theme, “Great Marketing Doesn’t Start at the Campaign, it Starts at the Product,” placing greater emphasis on product development as the foundation for sustainable marketing and business growth.
Professionals and stakeholders from marketing, technology, product development and digital growth are expected to participate, with discussions centred on how businesses can develop and scale digital products in increasingly competitive markets.
Brandspur Brand News reports that ADMARP will also use the gathering to present the Digital Product Growth Awards 2026, an initiative designed to recognise individuals and teams contributing to the expansion of digital products across Africa.
The awards will cover product thinkers, growth professionals, marketers, creators, artificial intelligence and marketing technology innovators, as well as brands and teams working across the digital product industry.
Rather than concentrating only on successful products or high-profile campaigns, the awards are intended to draw attention to the professionals whose strategy, creativity and technical work contribute to product growth.
Nominations are already open and will close on October 10, giving professionals and organisations across the industry an opportunity to put forward candidates before winners are recognised at the November summit.
The event comes as artificial intelligence, marketing technology and shifting consumer behaviour continue to influence how companies design products, engage customers and compete for attention in digital markets.
Its product-first theme also reflects a broader approach to growth in which businesses look beyond advertising campaigns to factors such as customer experience, product positioning and continuous improvement.
For companies building digital services in Africa, those factors are becoming increasingly important as consumers gain more choices and businesses compete to retain users rather than simply acquire them.
ADMARP is inviting professionals and organisations working across the digital economy to attend the summit and participate in the awards nomination process.
The Digital Product Growth Summit and awards ceremony will take place on November 27, 2026, at 157 Gardens Events Centre in Lagos, while nominations for the awards close on October 10.
