Power Oil’s WalkHeartOn initiative has reached its 10th edition, drawing 11,896 physical attendees to its anniversary event in Lagos as the brand continues its campaign to promote heart health and active living among Nigerians.
Held on October 1, 2026, at The Stables Sports Ground in Surulere, the event recorded 25,536 registrations, highlighting the reach the annual wellness initiative has built since its launch. The programme brought together participants for a fitness walk and other activities aimed at encouraging healthier everyday habits.
The anniversary edition reflects how the initiative has developed beyond a conventional fitness event into a wider community experience centred on movement, wellness and consumer engagement. Brandspur Brand News understands that the programme included fitness sessions, health checks, games, refreshments, music and entertainment, giving participants several ways to engage with its health message.
Roland Akpe, Marketing Manager for the Oils and Fats Portfolio at Tolaram, said the initiative reflects Power Oil’s continued focus on encouraging Nigerians to make heart health part of their daily routines. He emphasised that healthier living involves more than food choices, with regular physical activity and other lifestyle decisions also playing important roles.
The event was organised in celebration of World Heart Day, an international awareness campaign focused on cardiovascular health. By linking the occasion to a large public gathering, Power Oil has used WalkHeartOn to bring health messaging into a setting where participants can engage directly through exercise and wellness activities.
For the brand, the initiative also offers a way to connect its heart-health positioning with consumers beyond conventional product advertising. Participants experience the campaign through physical activity and community interaction, while the event gives the company a platform to reinforce its message about healthier lifestyles.
The 10th edition marks a significant milestone for the campaign, with this year’s registration and attendance figures providing an indication of its scale. However, the longer-term public health value of such initiatives ultimately depends on whether participants carry the message beyond the event by maintaining regular physical activity and making healthier lifestyle choices.
As WalkHeartOn moves beyond its first decade, Power Oil’s challenge will be to sustain public participation while keeping the focus on practical habits that can support better heart health. The campaign’s central message remains that small, consistent steps towards active living can form part of a healthier routine.
