Dettol Nigeria has rewarded 30 Nigerians who shared personal experiences with its Original Antibacterial Bar Soap as part of a storytelling campaign designed to strengthen consumer engagement around everyday hygiene.
The winners emerged from the Dettol Original 12hrs Protection Challenge, which ran from July 13 to August 31, 2026. Participants were invited to share stories reflecting their relationships with the product, including childhood memories and the hygiene habits they practise with their families.
Brandspur Brand News reports that the selected participants received cash prizes for their entries following the close of the competition. The initiative formed part of Dettol’s wider campaign promoting its Original Antibacterial Bar Soap and its claimed 12-hour protection against 99.9 per cent of illness-causing germs.
Built around the message “12 Hours, Protection That Moves With You”, the campaign focused on maintaining hygiene throughout daily activities. It combined online storytelling with physical engagements aimed at bringing the product closer to consumers.
Dettol also organised market activations in several Nigerian states, where consumers took part in product demonstrations and educational activities. The activations featured handwashing stations and opportunities for direct interaction with the brand.
Boma Harrison, marketing director at Reckitt West Africa, said the stories submitted by participants offered insight into the place Dettol holds in Nigerian homes and how families understand protection and hygiene.
The campaign brought together consumer experiences, product education and on-ground activities, giving participants an opportunity to connect personal and family hygiene routines with Dettol’s long-standing presence in the Nigerian market.
