Facebook Marketplace records more than 835,000 new listings in Nigeria every month, with electronics, fashion and household goods accounting for a significant share of activity as the platform marks its 10th anniversary.
Electronics lead the categories, generating more than 180,000 listings monthly, while fashion and home items each contribute over 110,000. Home improvement products account for a further 40,000 listings every month, highlighting the variety of goods Nigerians offer and search for through the platform.
Brandspur Brand News reports that the figures reflect the role Facebook Marketplace plays in connecting people who want to buy items with individuals and businesses looking to sell. The platform allows users to browse available products, compare options and contact sellers directly.
Marketplace emerged after Facebook users began trading through groups on the social network. It was later developed into a dedicated space for buying and selling, making it easier for people to discover products and reach potential customers within their communities.
Oluwasola Obagbemi, Meta’s head of communications for sub-Saharan Africa, said the platform was created in response to existing buying and selling activities among Facebook users. He added that the company continues to focus on making transactions easier while providing tools to help users stay safe.
For sellers, the service offers a way to display items to prospective buyers, while shoppers can find products ranging from second-hand electronics to household furnishings. Users can also ask questions about items before deciding whether to proceed with a transaction.
However, Meta has urged buyers and sellers to remain cautious when using the platform. Buyers are advised to examine seller profiles, check other listings and review available ratings before making a purchase.
For face-to-face transactions, the company recommends meeting in a public, well-lit location during daylight hours and informing a trusted person about the arrangement. Buyers should inspect goods before paying where possible and avoid clicking payment links sent through chats, instead using official websites or applications.
Users who encounter suspicious listings or behaviour are encouraged to stop the transaction and report the account or listing to Facebook.
The anniversary comes as Marketplace continues to provide Nigerians with a digital avenue for trading goods, while placing renewed emphasis on the precautions needed to make online transactions safer.
