Eva Leads Bottled Water Market in 2017 – Report

0

For the second consecutive time, Eva water, a brand from the stable of the Nigerian Bottling Company (NBC), topped the bottled water market in Nigeria in 2017.

It would be recalled that Eva water also led that segment of the market in 2016.

A recent report released by Euro-monitor International shows that Eva bottled water topped the market in 2017 followed by Cway bottled water, a product of Cway Drinking Water Science & Technology Co Limited.

The report noted that the bottled water competitive landscape in Nigeria is highly fragmented; pointing out that it was due to the numerous brands of pouch/sachet water and low priced PET bottles including Ragolis, Nestle, Koowo, Valmont Premium Table Water and Yoga amongst others.

The report added that despite the market fragmentation, Eva bottled water remained the leader in that segment due to its vast network of distribution across the country.

“There were no major share changes among the key operators in the category, with most companies maintaining their sales share in a tough pricing environment in which no player was able to out-compete other players on price. Following Nigerian Bottling Company, which produces Eva bottled water, the second player in volume share was Cway Drinking Water Science & Technology Co Limited.” the report reads.

According to the report, bottled water was the fastest growing category in total volume in 2017, and is also expected to be the fastest growing category in total volume over the forecast period.

“Total volume sales of bottled water are expected to grow over the forecast period, driven by population and urbanization growth. The low access to safe drinking water and the hot weather in Nigeria are other factors behind bottled water sales remaining strong. Bottled water is totally domestically produced due to a ban on importation. As a result, local brands have a strong presence.” the report reads.

 

This appeared first in Marketing Edge…

Leave a Reply

Show Buttons
Hide Buttons
Powered by Live Score & Live Score App