BREAKFAST CEREAL: NESTLE HITS THE MARKET WITH NEW GOLDEN MORN PUFFS (PICTURES)

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Nestlé Nigeria Plc announced on Wednesday it had introduced a new breakfast cereal, GOLDEN MORN® Puffs. Made from grains and cereals, the company explained that it provides families with even more choices of tastier, healthier food. It noted that GOLDEN MORN® Puffs is proudly produced in Nigeria for Nigerians. It is fortified with vitamins and iron to contribute to the efforts to address micronutrient deficiency in the country.

Micronutrient deficiency is the lack of essential vitamins and minerals required in small amounts by the body for proper growth and development. According to WHO, 2 billion people in the world are affected by iron deficiency, which is the most common micronutrient disorder in sub-Saharan Africa. The major health consequences of deficiency in essential micronutrients include impaired physical and cognitive development, which translates to reduced performance of school-aged children among others. It is important to note that annually, Nigeria loses over US$1.5 billion in GDP directly and indirectly to vitamin and mineral deficiencies.

At the product unveiling to media executives at a breakfast meeting with Nestlé Nigeria, Mr. Aboubacar Coulibaly, Category Manager, Dairy, said that NESTLÉ GOLDEN MORN® Puffs, a breakfast cereal made from maize, millet, oats, and soya, is fortified with GRAINSMART® – a unique combination of vitamins and iron.

“Food fortification is a strategy that Nestlé has adopted to help address the burden of micro-nutrient deficiency. With 50% of our portfolio already fortified with micronutrients, the introduction of Golden Morn Puffs breakfast cereal today is another step towards the fulfillment of our commitment to provide healthier, delicious food choices for all age groups, a journey we have been on for the past 57 years in Nigeria.”

He went on to disclose that 94% of the grains and cereals used in the production of Golden Morn Puffs are sourced locally.

“We are very happy to announce to you today that the work we have been doing with local farmers for the past 7 years on capacity building and grain quality improvement is yielding results. 94% of the agricultural raw materials for the product we are launching today, Golden Morn Puffs was supplied by Nigerian farmers,” Coulibaly said.

Nestlé Nigeria continues to invest in the development of nutrient-rich delicious food to fulfill its purpose, which is enhancing the quality of life and contributing to a healthier future.

For more information, follow Golden Morn on  Instagram – @goldenmorn_nigeriaYoutube, and Facebook – Golden Morn Nigeria

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