Hyundai And National Geographic Launch “Outside Academy”

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Hyundai And National Geographic Launch “Outside Academy”

Hyundai Motor America and National Geographic are joining forces to create “Outside Academy,” educational augmented reality (AR) experiences that empower families to explore iconic national parks while inspiring them to create journeys of their own.

The digital hub for “Outside Academy” can be experienced at https://www.nationalgeographic.com/outside-academy/ and will feature Zion, Yosemite and Great Smoky Mountains National Parks.

“Education for millions of students was disrupted this past year, so we partnered with National Geographic to create AR science, geography, and history lessons from three of America’s most famous national parks,” said Angela Zepeda, CMO, Hyundai Motor America.

Hyundai And National Geographic Launch "Outside Academy"-Brand Spur Nigeria
Outside Academy-Brand Spur Nigeria

“Our passion for technology and more sustainable mobility made this a great opportunity to incorporate three of our adventure-ready electrified vehicles: The Santa Fe HEV, Tucson PHEV, and the all-electric Ioniq 5. Hyundai has the widest range of green vehicles, and we’re proud to showcase how we’re evolving the journey toward an all-electric future.”

“Combining technology with creativity, we’re bringing audiences immersive ways to explore some of the most awe-inspiring national parks – whether they’re at home or visiting the locations in person – and seamlessly integrating Hyundai’s vehicles into the experience,” said Andrew Messina, Senior Vice President, Disney Advertising Sales. “We’re proud to deepen our relationship with Hyundai and continue pushing the boundaries of advertising with this first-ever co-branded AR series and offering innovative solutions to engage consumers.”

The “Outside Academy” has three main components:

  • NatGeo.com: The digital hub is an engaging destination, including 360-degree videos, interactive hotspots, video clips, custom articles and how-tos for the drivable experiences
  • Instagram: On Nat Geo’s hero Instagram account, users can explore the parks in 360-degree AR
  • In-Person: Drivable, in-person experiences use AR animations, text, and audio-triggered by on-location items to create a more immersive experience

“Outside Academy” launched this week featuring Zion National Park with content from Yosemite National Park and Great Smoky Mountains National Park being released later in the year. It will also be promoted with a full-page spread in the May print issue of National Geographic magazine.

“Outside Academy” was developed in collaboration with National Geographic CreativeWorks, Hyundai’s agency of record, INNOCEAN USA, and its media agency, Canvas.

About National Geographic Partners

National Geographic Partners LLC (NGP), a joint venture between The Walt Disney Company and the National Geographic Society, is committed to bringing the world premium science, adventure, and exploration content across an unrivaled portfolio of media assets.

NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses.

Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 133 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers, and reaching millions of people around the world in 172 countries and 43 languages every month as we do it.

NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

Top 100 Global B2B Marketing Leaders: Interswitch Group CMO, Others Receive International Recognition

Esan Bolaji
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Top 100 Global B2B Marketing Leaders: Interswitch Group CMO, Others Receive International Recognition

Cherry Eromosele, Group Chief Marketing and Communications Officer, Interswitch Group, has been recognised as one of the Global Top 100 B2B Marketing Leaders in Technology in 2021 in the latest annual list released by the global business leadership community, HotTopics.HT.

Top 100 Global B2B Marketing Leaders Interswitch Group CMO, Others Receive International Recognition Brandspurng
Cherry Eromosele, Group Chief Marketing and Communications Officer, Interswitch Group | Brand Spur Nigeria

HotTopics.HT rewards individuals who are trailblazers in the use of new technologies to drive innovation within the marketing function.  It also recognises ambassadors for the B2B marketing community inside and outside of their own organizations, as well as those who have demonstrated empathy and transformational leadership during these extraordinary times.

Announcing its list of Global Top 100 B2B Marketing Leaders in Technology 2021, The international platform recognized leading marketing professionals across global markets practising in the technology space based on selections of an international jury of marketing leaders which included Lisa Gilbert, Chief Marketing Officer and GM of IBM Marketing Services, Mehul Kapadia, Global Head of Marketing at Vodafone Business and Matt Preschern, Chief Marketing, Global CMO at Forcepoint.

Interestingly, only two females of African origin made the global list. They are Interswitch Group’s Cherry Eromosele from Nigeria and South Africa’s Bernice Samuels, Group Executive and Chief Marketing Officer at MTN.

Speaking on the nomination, Cherry expressed her delight and gratitude to the organizers for the special recognition, stating that it will further spur her to continue delivering excellent marketing leadership and to the quest to continue to break new ground in the exciting space of fintech marketing, further building on the work she’s done at Interswitch over the last seven (7) years.

The Interswitch Group Chief Marketing and Communications Officer also expressed appreciation to her team for their support and commitment to delivering innovative marketing solutions.

She said: “Whilst my career trajectory and quest for continuous learning and improvement may have played defining roles in the journey to this point, I have also been fortunate to have worked with brilliant and supportive marketing professionals from the inception of my career, and their impact has contributed to my growth trajectory. I am indeed grateful to them all, including my unique marketing team here at Interswitch and the organizers for this special recognition.” 

Cherry, a dynamic and performance-driven professional with over 25 years of versatile, multi-industry functional and leadership experience, has distinguished herself professionally with a proven track record of success in product and marketing innovation, hence her recognition as one of the amazons changing the landscape in the global marketing space.

Prior to this nomination, Cherry has been awarded in several capacities including; Marketing Personality of the Year in Nigeria by Marketing Edge and special recognition amongst the Top 50 Marketing Professionals in West Africa at the 7th edition of the annual Marketing World Awards held in Accra, Ghana.

Following her enthusiasm and support for women empowerment and girl child development, Cherry was recently named as one of the #100 Most Inspiring Women in Nigeria by ‘Leading Ladies Africa’, a compendium honouring phenomenal Nigerian women.

This global platform has continued to celebrate B2B marketing leaders who have excelled in their contributions to the growth of marketing across the world. Following the selection and publication of the final 100, the successful B2B marketers will be invited to a Thought Leadership event to share insights and innovation with their peers.

FirstBank Names Gbenga Shobo As Managing Director

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FirstBank Names Gbenga Shobo As Managing Director

FirstBank of Nigeria Limited has announced the appointment of Mr. Gbenga Shobo, as the Managing Director/Chief Executive Officer designate of the bank.

Before his appointment, Shobo is the Deputy Managing Director of the bank.

The bank’s Chairman, Mrs. Ibukun Awosika, said this in a statement on Wednesday in Lagos, noting that the appointment was subject to all regulatory approvals.

She added that Shobo succeeds Dr Sola Adeduntan, who would be leaving the bank in accordance with its term limit for chief executives, after successfully leading the institution since January 2016.

“These decisions will take effect from today, April 28, 2021. We are proud to announce Gbenga Shobo as our new Managing Director/Chief Executive Officer.

“His appointment has proven the resilience of our succession planning mechanisms and the value we place on our long-standing corporate governance practices, which underpin the institution’s enduring sustainability and 127-year legacy.

“Shobo has had a successful career in the bank and elsewhere, culminating in his appointment as the deputy managing director, in 2016 prior to his appointment as DMD.

“The board is confident that Shobo has the experience and the understanding of the bank and the know-how to lead the bank through this next phase of growth, which is focused on positioning FirstBank as the preeminent bank in our chosen market, delivering value to our stakeholders,” Awosika said.

Awosika said the bank also appointed Mr. Abdullahi Ibrahim as DMD.

According to her, Mr. Ini Ebong, Mr. Segun Alebiosu, Mr. Seyi Oyefeso, and Mrs Bashirat Odunewu were also appointed as executive directors.

She noted that these decisions were subject to all regulatory approvals.

UNHCR Commends Taraba Government On Resettlement Of Refugees

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UNHCR Commends Taraba Government On Resettlement Of Refugees

Governor Darius Dickson Ishaku has assured the United Nations High Commission on Refugees (UNHCR) of his administration’s resolve to support refugees in Taraba State.

The governor gave the assurance when the Country Director of the UNHCR paid him a courtesy call at the Government House Jalingo.

He said his administration has provided schools, food, shelter, and health care services for the refugees to be comfortable wherever they seek refuge.

UNHCR Commends Taraba Government On Resettlement Of Refugees-Brand Spur Nigeria
The Country Director of the UNHCR, Kapaya Chansa delivering her speech-Brand Spur Nigeria

Governor Ishaku attributed the influx of refugees to the state mostly from Cameroon to the peaceful nature of the state in the northeast.

He thanked the UNHCR for their various contributions to refugees in the state, pledging to always support their activities.

He urged internally displaced persons (IDPs) that are resident in the state to quickly settle down and engage in meaningful ventures that will better their lot.

The Governor also thanked the United Nations for their various support to the people of the Mambilla Plateau during the crises of 2017.

Commenting, the Country Director of the UNHCR, Kapaya Chansa, disclosed that Taraba state is housing over 17,000 refugees mostly from Cameroon, and appreciated the effort of Governor Ishaku on the resettlement of refugees over the years.

Chansa pledged UNHCR’s commitment to ameliorating the sufferings of refugees in Cross River, Benue and Taraba state.

Get The Kids Dancing, Learning and Exploring with these 4 Shows and Series On DStv!

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Get The Kids Dancing, Learning and Exploring with these 4 Shows and Series On DStv!

Get The Kids Dancing, Learning and Exploring with these 4 Shows and Series On DStv!

We know it can be difficult sometimes to keep up with the kids when you are trying to work, cook, clean or run errands. Looking for ingenious ways to keep them occupied can be a lot but it doesn’t have to be!

DStv is a great platform to get the kids dancing, learning and exploring with amazing shows and series that will give them a memorable adventure, fun ways to learn and tickle their funny bone!

Get The Kids Dancing, Learning and Exploring with these 4 Shows and Series On DStv!

Don’t just take our word for it, go ahead and tune in to these kiddies programmes on your TV or via the DStv app on your mobile device:

Do you love lovable, cuddly and huggable bears? Join the bear from Peru who loves his red hat and blue coat in The Adventures of Paddington Bear S1! Paddington goes on amazing adventures in London after his home gets destroyed. Follow him on his adventures on weekdays at 5:20 am on Nick Jr (channel 307).

Keep the kids occupied with Elliot from Earth! Elliott, his mum – Frankie and his new best friend, a dinosaur named Mo, find themselves in space and begin an unexpected journey across the universe to discover why they were brought there in the first place. Follow their exciting journey weekends at 8:30 am on Cartoon Network (Channel 301).

In the fourth season of Raven’s Home, Raven and Chelsea must come to terms with their kids, twin Booker and Nia as well as Tess getting ready for their biggest adventure yet, high school! Catch this Mondays to Thursdays at 4:25 pm from 10th May on Disney Channel (channel 303).

Brand new series, Darwin and Newts follows the siblings and their friends as they go on big adventures exploring the natural wonders of the outside world! Joining them is Wapati, a big wise deer, their neighbour Heni and her cheeky pet parrot Kea; and every now and then a grumpy frog called Burpee and his cute friend Croakette! From swamps to rainbows, investigate some of nature’s most interesting things! Catch it this weekend at 8 am from 17th April on Da Vinci (channel 318).

Follow DStv on Twitter, Instagram and Facebook to find out more amusing shows for kids!

Visit www.dstvafrica.com or download MyDStv app which is available to iOS and Android users to manage your account or select the Auto-Renewal option to stay connected to quality entertainment without interruptions and for other self-service options.

You can stream programmes on the DStv App which is free for download on the Apple and Google Play store and can be used on up to 5 devices!

RAK Foundation Host Maiden Edition Of Quranic Competition In Badagry

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RAK Foundation Host Maiden Edition Of Quranic Competition In Badagry

…Presents Quantum Prizes To Winners

Sunday 25th of April was a memorable one for young Muslim scholars in Badagry as the Pioneer of Real Acts of Kindness – RAK Foundation, Alh. Mobolaji Ogunlende, Alatileyin Adini of Badagry Division Organized the first-of-its-kind Quranic Recitation Competition with lots of unimaginable prizes.

In the words of the Pioneer, while delivering his address, Ogunlende mentioned that the essence of the competition is to encourage and promote peace and harmony among brethren and the Badagry Community especially during this holy period of Ramadan.

RAK Foundation Host Maiden Edition Of Quranic Competition In Badagry-Brand Spur Nigeria
RAK Foundation Host Maiden Edition Of Quranic Competition In Badagry-Brand Spur Nigeria

The drive behind the competition is to get our youths involved in Qur’an reading at a tender age and to be of good conduct in society. Ogunlende added

Alh. Ogunlende said “…for transparency an independent committee was set up comprising of Brother Ashade Abdulsalam, Ustaz Yusuf Abdulhameed, Mallam AbdulMalik Asade, Alhaja Gidado Kudirat and Hajia Hajarah Kamoru

“At the beginning of the competition, we sent out application forms for over 100 but only 58 youths responded. Out of the 58 applicants, 18 performed exceptionally and today six of them emerged winners under two categories”. Ogunlende said

For the Junior Category, A 12- year-old girl, Khadijat Sharafadeen emerged winner with a cash prize of N100,000 and other consolation prizes, while Bushroh Sulaiman, 13 year old, and Abdulkareem Eesa, 14 years, got N50,000 and N30,000 for coming second (2nd) and third. (3rd) position respectively.

Winners of the senior category are Sulaiman Abdulakem, who emerged overall winner in the senior category of the competition, he went home with a prize of N100,000 cash and consolation prizes. Adegbola Afeez emerged second (2nd) position while Abdul Ganiu Anat came third (3rd) with each going home with 50,000 and 30,000 respectively.

RAK Foundation Host Maiden Edition Of Quranic Competition In Badagry-Brand Spur Nigeria
RAK Foundation Host Maiden Edition Of Quranic Competition In Badagry-Brand Spur Nigeria

The Chief Guest Speaker for the day, Dr. Qozeem Ajape, The Head of Department, Arabic Language, Adeniran Ogunsanya College of Education, Ijanikin, Lagos, urged Muslim parents to teach their wards the importance of Qur’an reading.

Dr. Ajape lamented that nowadays, youths were no longer interested in studying Islamic Studies and the Arabic language in higher institutions. He appealed to parents to encourage their children to study the course in the schools.

The HOD said that studying the teachings of Islamic Religious Knowledge and Arabic Language would make the world live in peace and harmony.

In his remarks, Fadilat Sheik Uwais Ishola Akewushola, the Chief Imam of the Badagry Division, commended Ogunlende for organizing the competition.

The Chief Imam said that the competition would further encourage youths in studying and reading the Holy Qur’an.

He urged eminent Muslims to emulate the RAK Foundation pioneer by spending their wealth in the way of Allah.

While participants went home with consolation prizes such as Quran, praying mat, testament amongst others, guests were given Ramadan packs as a take-home.

Some of the dignitaries present include Hon. Rilwan Sejoro Layode, Chief Imam of Aradagun, Chief Imam of Kweme, Chief Imam of Ikoga, Friends Of RAK

Kantar launches South Africa’s biggest ever consumer panel

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Kantar launches South Africa’s biggest ever consumer panel

Kantar, the world’s leading evidence-based insights and consulting company, has launched a new consumer panel in South Africa – the largest in the region, and the second to be built upon digital data capture capabilities, after Kantar’s panel in UAE.

The panel will provide global and local brands and retailers with an in-depth understanding of the fast-moving consumer goods (FMCG) purchasing habits of the dynamic South African population, enabling them to measure their competitive performance and find new growth opportunities. The first dataset will be published in July 2021.

Kantar moves to single brand Brand Spur Nigeria

The new panel will measure the FMCG purchasing behaviour of more than 6,500 South African households at launch – the largest sample in the region. Covering all nine provinces, the panellists are representative of all socio-economic groups.

The digital capture methodology enables each panellist to provide continuous information about all their grocery purchases via barcode collection and in-the-moment trip records, using their smartphone. This reduces data lag and increases the robustness of the data collected.

Other benefits include:

  • Analysis by product, channel and retailer
  • Reporting and segmenting by SKU
  • Channel management tools to support retailer relationship discussions
  • Data available 24/7 via Kantar’s Worldpanel data delivery and analysis platform
  • Connecting the truth of purchase behaviour with what people think and how they choose products through bespoke shopper surveys
  • A unique and complete view of consumers in South Africa, including all nine provinces and all socio-economic groups.

The new panel is part of Kantar’s ongoing investment to support client expansion in Africa, where it has been present for a decade. With the largest consumer panel presence of any market research company, it provides brands and marketers access to a wider set of markets, benchmarks, trends and insights.

In addition to two panels in the Middle East, Kantar is now present within 13 African countries, representing 78% of Africa’s total GDP. These include its recent panel investments in South Africa, Ivory Coast and Ethiopia, consumer panels in Egypt, Ghana, Kenya, Morocco and Nigeria, as well as the commitment to expand its footprint to meet our clients’ demands in Algeria, Cameroon, Senegal, Tanzania and Uganda.

Kantar will build on the insights delivered through its new panel with its portfolio of expert solutions – bespoke advanced analytical services which support clients’ decision-making in key areas such as retail strategy, media investment and innovation. To meet the need for fast delivery, the data will be made available via Worldpanel’s data delivery and analysis platform, which can be accessed 24/7.

Idriss El Ganari, Managing Director Middle East & Africa, Worldpanel Division, Kantar, says:

“South Africa offers plenty of opportunities for global and local FMCG brands to find new sources of growth, but only if you are able to understand shoppers and their rapid behaviour changes.

With its size and diversity, South Africa really needed the right consumer panel to capture shopping behaviours from all types of households, income levels and ethnic groups. We are very excited to have successfully launched this new consumer panel in one of the most important African economies.”

Ivan Moroke, CEO of South Africa, Insights Division, Kantar, says:

“We are thrilled that Worldpanel is launching in South Africa. This is another arrow in our quiver that adds actionable insights to help our clients in the FMCG space gain a more holistic view of shopper behaviour and along with our consumer insights, builds a complete understanding of people to help brands pursue growth and increase market share”.

Josep Montserrat, President, Worldpanel Division, Kantar, says:

“This strategic approach will allow us to reinforce our understanding of shopper and consumer behaviour in the African continent, as well as our robust network of consumer panels across the world to provide a global context for brands wanting to grow at home or abroad.”

The South Africa panel connects Kantar’s wider African consumer panels with a consolidated global network of harmonised panel services in 50+ countries in Europe, Asia, the Americas and the Middle East.

The first dataset for the South Africa consumer panel will be available in July with data for Q2 2021.

DLM Capital Group Unveils 5,000,000 Units Of Fixed Income Fund

Esan Bolaji
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DLM Capital Group Unveils 5,000,000 Units Of Fixed Income Fund

27th April 2021, Lagos, Nigeria – Leading developmental investment institution, DLM Capital Group, has unveiled its Fixed Income Fund which aims to provide capital preservation and income generation. 

DLM Capital Group to Tap into Nigeria’s Fintech Opportunity, Acquires MFB License Brandspurng

The Fund, called the DLM Fixed Income Fund is classified as an Open-ended Unit Trust Scheme and will invest at least 70% of its assets in high quality fixed income securities with a term to maturity not less than 365 days, while a maximum of 30% will be invested in quality money market instruments. The Fund is constituted by a Trust Deed in favour of UTL Trust Management Services Limited as Trustee with 5,000,000 Units being offered for subscription at the launch of the Fund. 

The DLM Fixed Income Fund will be managed by DLM Asset Management Limited, the Asset Management Unit of the DLM Capital Group. DLM Asset Management is licensed as a Portfolio/Fund Manager and Investment Advisor regulated by the Securities & Exchange Commission of Nigeria (SEC) on July 27, 2009. The fund manager has demonstrated competence in managing clients’ investment needs with its range of products and services.

Highlights of the Fund

  • DLM Fixed Income was launched in April 2021.
  • The Fund invests a 100% of its portfolio in n high-quality debt instruments and money market instruments.
  • 90 days minimum holding period
  • The penalty for redeeming within the minimum holding period is 0.75% on the accrued income.
  • The minimum investment amount is N500,000.00.
  • The fund is an open-ended unit trust scheme.
  • The Management Fee is 1.50%

DLM Capital Group is a Developmental Investment Bank that provides innovative solutions to economic and social developmental challenges that impact the everyday lives of people. Since its inception, the bank has concentrated on creating markets, products, and long-term financing solutions to key sectors of the Nigerian economy that would benefit end customers to improve their well-being.

The investment bank comprises subsidiaries in bespoke corporate finance advisory, trustee, asset management, and securities trading arms, to sovereign/sub-sovereign entities as well as private & non-private corporations. The bank thrives on funding sectors of the Nigerian economy using innovative financing techniques, in particular, securitization and other structured finance techniques.

Raising Capital for Corporations: Securitization as A Sustainable Option in Nigeria

Esan Bolaji
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Raising Capital for Corporations: Securitization as A Sustainable Option in Nigeria

By Nathaniel Solomon, Investment Banker, DLM Capital Group 

In recent times, there has been an unending need to access more capital in even more innovative and creative approaches without incurring too much liability. Largely, capital can be raised by simply inviting the public to invest in the shares of the company and thereby becoming shareholders.

Nathaneal Solomon Brand spur nigeria Raising Capital for Corporations - Securitization as An Option in Nigeria
Nathaniel Solomon, Investment Banker, DLM Capital Group | Brand Spur Nigeria

Alternatively, the specific company can also reach out to financial houses to take credit for its activities. One of the most novel approaches today of raiding capital for companies is to pool liquid assets together and transform them into tradeable assets which can then be used to investors. This process is known as Securitization and it is optimally realized through the transforming machinery of a Special Purpose Vehicle (SPV). 

Securitization is the process of turning assets into securities which involves an arrangement in which one party (the originator) sells a portfolio of assets to a special purpose vehicle (the issuer), who finances the purchase by packaging the cash flows from these assets as tradable financial instruments, which are sold to investors. The underlying assets used as securities for investors under securitization could either be Asset-backed- Securities (ABS) or Mortgage-backed Securities (MBS). Special Purpose Vehicle (SPV) is a legal entity such as a corporation, trust or partnership established for a specific and limited purpose. SPV does not have the right or ability to engage in any activities other than those rightly granted to it in the legal documents creating and governing the securitization transaction and the SPV. It is worthy of note that one of the essential features of an SPV is embedded in the principle of bankruptcy remoteness i.e., a securitization SPV is never threatened with potential bankruptcy. In other words, should the sponsoring company enter bankruptcy proceedings, the company’s creditors cannot seize the assets of the SPV.

An SPV has benefits that make it unique from other methods of raising capital.

Since securitization helps to transform illiquid capital into liquid capital, it ensures fast capital liquidation by originating companies so that they can engage in other business as opposed to tying down capital for a long period. Securitization also accelerates cash receipts from the receivables while removing the receivables from the originator’s balance sheet.

It provides off-balance-sheet financing as opposed to on–balances funding as in the case of book debt. Securitization fosters the growth of the economy, through the provision of additional ways of raising funds for business activities and provides a platform whereby the originator can transfer risk without selling off its assets. In securitization, investors are also protected against the credit risk exposures of the originating company as the true sale transfers all the risks and benefits of the assets in question to the SPV which is a distinct entity and bankruptcy remote.

The major legal/regulatory framework on securitization in Nigeria is the Securities and Exchange Commission’s (SEC) Rules on Securitization, 2015. Also worthy of note is the Asset Management Corporation of Nigeria Act, 2010 (the AMCON Act) 7 as amended which has a structure akin to asset securitization to rehabilitate distressed financial institutions. The SEC Rules refers to Securitization simply as the issuance of securities backed by a pool of assets and to SPV as a legal entity formed with the exclusive purpose of acquiring and holding certain assets for the sole benefit of noteholders in the Asset-backed securities, such that the noteholders have acquired nothing but undivided interests in the asset pool.

At DLM Capital Group, we function as a sole arranger to more than 80% of structured finance transactions in Nigeria, with 100% of all securitization transactions in the market currently.  Till date, we have maintained a long-standing record as West Africa’s Best Securitization House. Irrefutably, Securitization has numerous benefits if well explored by companies in raising capital for their various needs. However, this option is not being explored by many companies in Nigeria majorly because they are not aware of its existence and process.

Lagos State Government Tourism Joins In Eko Wellness Fair

Esan Bolaji
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Lagos State Government Tourism Joins In Eko Wellness Fair

The Lagos State Government, Ministry of Tourism, Arts and Culture has expressed its readiness to partner Eko Wellness in this year’s Eko Wellness Fair and the 6th of its Edition, which would hold on the 1st of May through 7th May, 2021 and its theme as ‘My Mental Health Matters; For Our Collective Prosperity’ as part of Lagos State’ Mental Health Month.

The Honorable Commissioner, Ministry of Tourism, Arts & Culture, Pharm. Mrs Uzamat Akinbile-Yussuf, while addressing the press during a briefing gave insight into the event. According to her, the event is to be hosted virtually and will accommodate many African based Holistic Practitioners and Wellness businesses to discover local solutions that help to manage daily stress and boost mental wellbeing.

Lagos State Government Tourism Joins In Eko Wellness Fair Brandspur
L-R: The Coordinator, Special Projects Unit, Ministry of Health and the Mental Health Desk Officer for Lagos State Government, Dr. Tolu Ajomale; the Commissioner for Health, Lagos State, Prof. Akin Abayomi and the Commissioner for Tourism, Arts and Culture, Pharm. Mrs. Uzamat Akinbile-Yussuf at the press conference to announce this year’s Eko Wellness Fair in Lagos recently. | Brand Spur Nigeria

Furthermore, she gave more insights about the theme saying ‘We don’t talk about mental illness or emotional health the same way we talk about physical health. Programs as this are believed to help destigmatize mental illness, raise awareness and empower people to be on the front lines of meeting mental health needs

She also spoke on the Master Plan of Lagos Tourism sector, thereby stating that one of the sectors is Medical and Wellness.  In her words “The mental health of a state is important.’’ The importance of Wellness Tourism is such that cuts across all nations of the world.

Uzamat informed all that Wellness Tourism attracts the high-end tourists from developed and developing nations, it increases the economy of not only developed countries but also developing nations, which otherwise are rich in conventional methods of health and wellness.

The Honourable Commissioner went on to mention that the event would involve a Panel of Discussants, Mental Health Doctors, Therapeutic sessions, Shopping for healthy food drinks, Workshop, Cooking demonstrations, Therapy connections, are all the experiences all should expect as the Eko Wellness unfolds.  She encouraged the attendees especially Lagosians to use the Wellness Fair as an opportunity to better their overall wellness.

She went further while concluding, that this year’s Eko Wellness Fair, for obvious reasons, would be very unique and at the same time peculiar because of the psychological effect the Covid 19 have caused in the tourism sectors which will be looked into as well as solutions to be proffered while stating her hopes that participants who will not be present at the venue would join the celebration via Zoom and Facebook Livestream.

In her response, the Convener, Oyin Talabi thanked the Hon, Commissioners for Tourism and Health for their support and cooperation towards a successful hosting of the 6th edition of Eko Wellness. She thanked Pharm. Uzamat for taken up Eko Wellness as her baby and product.

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