African Media Agency Further Expands across Africa

  • First media services company to establish presence in 14 African countries
  • Women-owned and led;  dedicated to gender equality and the other SDGs

  

ABIDJAN, IVORY COAST – African Media Agency (AMA) – 4 February 2021 – Leading pan African media relations and communications firm, African Media Agency (AMA), today announced further geographic expansion across west and central Africa. With an existing presence in Côte d’Ivoire and Uganda, AMA added Senegal, Mauritania, Guinea, Mali, Burkina Faso, Togo, Benin, Niger, Chad, Cameroon, CAR, Gabon, Congo and DRC to its African footprint.

Gogo Herbs employ new commerce model driven by the ongoing pandemic

HONG
KONG SAR – Media
OutReach
 – 4 February 2021 – Lunar Chinese New Year
is just around the corner, and it is a tradition to send gifts to family and
friends as a way to wish everyone a good year ahead. Under the ongoing COVID 19
pandemic, many consider health supplements as an ideal gift to
give, with elderly health supplements and kids health supplement being the most
popular option. At the same time, the recent economic depreciation has lower
the rent for an offline retail spot. These causes drive health supplement
retail platforms to employ a diverse commerce model to meet the demand for
health supplements in Hong Kong.

 

Strengthening
the Immune System as the New Normal

The COVID pandemic has
lasted for more than a year. Apart from maintaining social distancing, taking
up habits that improve the immune system has also become a new normal. The
spokesperson of
Gogo Herbs claimed that the sales
of Vitamin C and probiotic products are increasing steadily. She added that
Hong Kong people are concern about both their health and the health of their
family members. Yet, very few of us can calculate the accurate amount of
nutrition we obtain from every single meal, or even keep up with a regular
exercising habit. That is why more and more people try to strengthen their
immune systems by taking nutrients from different supplements according to
their daily living patterns. She also added that sales of health supplements
that can improve the immune system have increased by
30-40%, with probiotics products being the most popular ones, and the demand is
often hard to meet.

 

Sales of Elderly and Children Health Supplement
skyrocketed in Lunar New Year

Alongside
with classic gift boxes, health supplements and dietary supplements have become
a popular gift to give during the Lunar New Year. Founder of Gogo Herbs said
that the sales of elderly and kid health supplements have skyrocketed lately.
For example, all-natural vitamin gummy tablets that kids
cannot say no to, easy-swallow vitamin capsules for the elderly. Although there
is a social gathering ban, people still wish to deliver their best wishes to
their loved ones during the Lunar New Year, which is also why the sales of
their health supplements have raised by 10% lately.

 

A
decrease in Rental Cost promotes multi-platform commercial models

Nowadays,
there are more and more channels to shop for a health supplement. People used
to visit personal-care chain stores when they are looking for health
supplements. However, wise customers discover that the selling price at a chain
store is often more expensive than that from other retail platforms. Other
retail platforms like online platforms, small shops, and drug stores often bear
a lower rental rates
or even zero rent price, enables them to sell products at a lower
price. A survey has revealed that over 60% of the survey participants
agreed they would buy renowned import health supplements from these platforms.

The
New Trend of Having a Diverse Commerce Model

An
increasing number of health supplement retailers are now employing a business
model that includes offline and online retail platforms. E-commerce, which
facilitates contactless transactions is in no doubt a trend that will stick in
the future. A lower rental cost to own an offline retail spot has also become
an opportunity for online platforms. Take Gogo Herbs as an example: the company
has expanded from only running their online retailing platform to having a
stall in the supermarket. The spokesperson agreed that the offline store is
convenient to the general public, but the online platform also has its
advantage. Gogo Herbs has a nutritionist team to help customers pick the health
supplements that fit them best via the online platform. They also have a price
comparison feature on their online retail platform, which indicates the price
for the same health supplement in different online retail platforms. ‘This
function is no doubt a function that makes price comparison easier for
consumers.’ added the spokesperson.

About Gogo Herbs

Gogo
Herbs is a health and dietary supplement retail platform based in Hong Kong.
The platform specializes in providing all-natural healthcare supplements from
all over the world. Not only does Gogo Herbs symbolizes healthy living, but it
also represents an attitude towards living healthily. http://gogoherbs.com/

New Debris Resistant Rotary Latch From Southco Offers Concealed Latching And Remote Actuation

HONG KONG SAR – Media OutReach – 4 February 2021 – Southco Asia Ltd., a
subsidiary of Southco Inc., a leading global provider of engineered access
solutions such as locks, latches, captive fasteners, electronic access
solutions and hinges/ positioning technology, has expanded its successful R4 Rotary Latch
series with a new debris resistant version that offers enhanced performance for
medium-duty applications. Southco’s R4-75 Rotary Latch offers an integrated
mounting bracket to simplify installation and features a concealed rotary
mechanism, to protect against dirt and debris, for improved durability in
applications where remote actuation is required.

 

R4-75 Rotary Latch for Debris Resistant Latching

 

 

The R4-75
Rotary Latch with Debris Resistant Design offers a compact solution for
applications that require concealed mounting and remote actuation of a door or
panel. An in-line trigger and external rotor feature provide robust latching
for interior or exterior enclosures and compartments, making it an ideal choice
for the Off-Highway, Truck and Bus & Coach applications.

 

Constructed
in corrosion-resistant steel, the R4-75 Rotary Latch with Debris Resistant
Design provides durable performance in high vibration environments, and protects
against exposure to dust and dirt. Two-stage engagement protects against false
latching, providing secure and positive latching at low closing forces with
push-to-close convenience.

 

Global Product
Manager Cindy Bart adds, “Southco’s R4-75 Rotary Latch with Debris Resistant
Design provides new levels of design flexibility to OEMs, particularly for
exterior panels on buses and motor coaches. The R4-75 Rotary Latch with Debris Resistant
Design provides secure, hidden latching and remote actuation, while also
simplifying the installation process.”

 

For more
information about the latest Southco’s R4 Rotary Latch Systems, please visit www.southco.com/R4-75.

About Southco

Southco, Inc. is the leading global designer and manufacturer of
engineered access solutions. From quality and performance to aesthetics and
ergonomics, we understand that first impressions are lasting impressions in
product design. For over 70 years, Southco has helped the world’s most
recognized brands create value for their customers with innovative access
solutions designed to enhance the touch points of their products in
transportation and industrial applications, medical equipment, data centers and
more. With unrivalled engineering resources, innovative products and a
dedicated global team, Southco delivers the broadest portfolio of premium
access solutions available to equipment designers throughout the world.

#KpopTwitter achieves new record of 6.7 Billion Tweets globally in 2020

SEOUL, SOUTH KOREA – Media
OutReach
 – 4 February 2021 – While 2020 changed the way that we enjoy many different types of
entertainment, K-pop continued to be a worldwide cultural phenomenon and one of
the most global communities on Twitter today. Fans connected with their
favorite K-pop artists and participated in conversations with each other around
the world, setting a new global record
of 6.7 billion K-pop related Tweets in 2020
. With over 300 K-pop Topics to
follow on Twitter, it’s now easier than ever to see and participate in the best
conversations every day about the K-pop artists you love.

 

“Even in a year where the sounds of
K-pop were not able to fill the arenas and venues that they typically do, the #KpopTwitter community set a new worldwide record and K-pop artists continued to
energize their global fanbase on Twitter. Throughout the COVID-19 pandemic last
year, Twitter  provided the most
thrilling social soundtrack for K-Pop fans, and enabled them to share their
love for their favorite K-pop artists with their friends, as well as make new
ones all over the world,” said YeonJeong Kim, Head of Global K-Pop Partnerships
at Twitter.

 

Passionate
fans with non-stop conversations: Top 20 markets by Tweet volume

The markets generating the most buzz
about K-pop showed that the genre’s popularity continues to grow in markets
where it’s secured a foothold – even pushing new markets to the top. Surging
conversations from fans in Indonesia and India generated enough Tweets to push
both higher in the 2020 rankings, with Indonesia taking the #1 spot, and India
entering the top 10 for the first time. Despite fierce competition, Brazil and
Mexico managed to retain their spots in the top 10, while Spain reached the top
20 for the first time due to the passion of the K-pop fans there.

 

The top 20 markets Tweeting about
K-pop ranked by Tweet Volume in 2020 were:

  1. Indonesia
  2. Thailand
  3. South Korea
  4. Philippines
  5. USA
  6. Brazil
  7. Malaysia
  8. Japan
  9. Mexico
  10. India
  11. Argentina
  12. Peru
  13. Vietnam
  14. UK
  15. France
  16. Chile
  17. Singapore
  18. Canada
  19. Turkey
  20. Spain

 

K-pop
popularity on the rise across the world: Top 20 markets by unique voices

Looking at the top 20 markets by
unique voices reveals a diverse range of markets, highlighting the increasingly
global nature of the K-pop community. K-pop increased its mainstream appeal in
several of the largest markets worldwide as Japan and the USA topped this
country list with the most number of people who Tweeted about K-pop in 2020. In
addition, K-pop fandoms are growing larger across the globe, with other markets
like Turkey, France, and Saudi Arabia moving up this country list.

 

The top 20 markets Tweeting about
K-pop ranked by number of unique voices in 2020 were:

  1. Japan
  2. USA
  3. Indonesia
  4. South Korea
  5. Philippines
  6. Brazil
  7. Thailand
  8. Malaysia
  9. Mexico
  10. India
  11. UK
  12. Turkey
  13. Argentina
  14. France
  15. Spain
  16. Canada
  17. Saudi Arabia
  18. Vietnam
  19. Russia
  20. Chile


Worldwide
favorites: Most-mentioned K-pop artists

Even without many events and tours,
the biggest K-pop artists continued to drive conversations among their
passionate fans. The top most-mentioned artists, including BTS (@BTS_twt), NCT (@NCTsmtown), EXO (@weareoneEXO), and BLACKPINK (@BLACKPINK) all released new music projects for their fans last year to help them
get through 2020.

 

The top 10 most-mentioned K-pop
artists on Twitter in 2020 were:

  1. BTS (@BTS_twt)
  2. NCT (@NCTsmtown)
  3. EXO (@weareoneEXO)
  4. BLACKPINK (@BLACKPINK)
  5. GOT7 (@GOT7Official)
  6. TREASURE (@treasuremembers)
  7. SEVENTEEN (@pledis_17)
  8. TOMORROW X TOGETHER (@TXT_members)
  9. TWICE (@JYPETWICE)
  10. ATEEZ (@ATEEZofficial)

 

Embeddable Tweet: https://twitter.com/BTS_twt/status/1303343927676731392

 

The songs
that defined 2020: Most mentioned K-pop songs

Many different songs, whether from
the early part of 2020 or just before year-end, helped us make it through 2020.
The biggest may not surprise you – by offering “Dynamite” in part for its fans
in English-speaking countries, BTS helped to make it one of the year’s biggest
songs. Fans of other groups, like GOT7 and NCT 2020, generated plenty of
conversations for their favorite artists’ comeback singles, “Breath” and
“RESONANCE,” respectively.

 

The top 10 most-mentioned K-pop
songs on Twitter in 2020 were:

  1. Dynamite, by BTS (@BTS_twt)
  2. ON, by BTS (@BTS_twt)
  3. Black Swan, by BTS (@BTS_twt)
  4. Life Goes On, by BTS (@BTS_twt)
  5. Breath, by GOT7 (@GOT7Official)
  6. RESONANCE, by NCT 2020 (@NCTsmtown)
  7. How You Like That, by BLACKPINK (@BLACKPINK)
  8. MORE & MORE, by TWICE (@JYPETWICE)
  9. Boy With Luv, by BTS (@BTS_twt)
  10. Shadow, by BTS (@BTS_twt)



 

The new kids
on the block: Fastest-rising K-pop artists

Exciting artists emerged onto the
scene or took flight in 2020, tantalizing fans with buzzworthy teasers and
promising debuts. Each artist’s approach was different – from TREASURE’s (@treasuremembers) approach of solo debuts and their The
First Step
EP series, to TXT (@TXT_members) making their Japanese debut and second EP just months apart. In
addition to TREASURE, many of the fastest-rising artists appeared here for the
first time, including ENHYPEN (@ENHYPEN_members), THE BOYZ (@WE_THE_BOYZ), and IZ*ONE (@official_izone).

 

The top 10 fastest-rising K-pop artists on Twitter in 2020 were:

  1. TREASURE
    (@treasuremembers)
  2. TXT (@TXT_members)
  3. ATEEZ (@ATEEZofficial)
  4. Stray
    Kids (@Stray_Kids)
  5. ENHYPEN
    (@ENHYPEN_members)
  6. WayV (@WayV_official)
  7. THE BOYZ
    (@WE_THE_BOYZ)
  8. SuperM (@superm)
  9. IZ*ONE (@official_izone)
  10. ITZY (@ITZYofficial)



 

Connecting
artists with fans: livestreams, virtual award shows, and more

In the new normal, artists found new
ways to stay connected with fans to replace 
the concerts, events, and other activities a typical year would bring.
The #TwitterBlueroom produced many of the most popular livestream viewing opportunities to
get to know the top K-pop artists better.

 

The #TwitterBlueroom gave K-pop artists the ability to talk live directly to their fans on
Twitter, as well as a chance to hear exclusive behind-the-scenes stories and
other insights not available elsewhere – sometimes, artists like BLACKPINK (@BLACKPINK) even used the #TwitterBlueroom to give their fans content that they personalised for them.

Embeddable Tweet: https://twitter.com/BLACKPINK/status/1328624032787230720 

 

To close out 2020, Twitter partnered
with MAMA (Mnet ASIAN MUSIC AWARDS) to bring K-pop fans’ favorite artists
closer to them than ever before. The hashtags #2020MAMA and #MAMA2020 topped Twitter real-time trends worldwide and in 68 markets, with a
whopping 126 million Tweets related to 2020 MAMA generated from October 29 to
December 6. #2020MAMA also marked the first time use of the ‘Twitter Stanbot’, the exclusive
high quality, slow motion videos of K-pop artists and K-drama casts, with these
videos viewable only on the official @MnetMAMA Twitter account.

 

Other #OnlyOnTwitter content like 1:1 Q&A, Emoji, Fleets, and Voice drove conversations and trending topics about album launches, key
artist milestones, and more, to bring fans closer to their favorite K-pop
artists.

 

More than
music, K-pop idols and fans band together for social causes on Twitter

As shown by #YearOnTwitter, the second most-Tweeted hashtag of 2020 was #BlackLivesMatter as the world mobilized and amplified the need for equality and social
justice. K-pop fans, as well as their favorite idols, participated in the
movement by mobilizing others to use the hashtag and join the cause, as well as
raise funds through initiatives like #MatchAMillion. The #KpopTwitter community’s involvement in the #BlackLivesMatter movement gave fans another way to stay connected and express their
views on broader issues in society.

 

In 2021, K-Pop will come back bigger
than ever. #TwitterBlueroom, alongside other only-on-Twitter online content, will give fans to
follow their favorites closely, until concerts and events come back in full
force. And with comebacks tours already starting, there’s a full year of music
and your favorite idols ahead. Come join the #KpopTwitter conversation today to see and talk about your favorite K-Pop idols and
stay updated with other K-Pop fans around the world!

About Twitter, Inc.

Twitter (NYSE: TWTR) is what’s
happening and what people are talking about right now. To learn more, visit about.twitter.com and follow @Twitter. Let’s talk.

Inflation Rate Expected To Nudge Further High To 16.2% For January – Analyst

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Rising inflationary pressures despite weak aggregate demand

Analysts at the Financial Derivatives Company (FDC) envisage another jump in headline inflation rate to 16.2% in January 2021. This will be 0.45% higher than the December 2020 numbers. It is likely to be the 17th consecutive monthly increase and the highest level in nearly 4 years.

Typically, commodity prices fall in January due to post-Christmas blues and dwindling purchasing power and liquidity. January is also the month of tuition fees. However in January 2021, like no other year, prices have spiked. This is partly because of import restrictions, shortages and cost-push factors (currency devaluation effect and higher energy costs).

November 2020 Inflation Rate Rises to 14.89% as Food Inflation Jumps to 18.30% Brandspurng1
Wempco Road, Nigeria | www.brandspurng.com

The MPC, at its last meeting, was of the opinion that the economy will recover i.e. return to the positive growth rate in Q1’21. The Q4’20 GDP growth numbers are scheduled for release on February 22. Analysts are estimating a range of –3.0% to –5.1%.

If the numbers disappoint to the downside, the CBN will not wait for an MPC meeting to intervene in tinkering with the general level of interest rates. We also expect the FG debt securitization to increase the supply of fixed income instruments in the market and push up interest rates.

Inflation Rate Expected To Nudge Further High To 16.2% For January – Analyst Brandspurng

Food crisis looms as herdsmen invade farmlands

Nigeria may be on the cusp of a food crisis as the food cultivating region is enmeshed in crisis. The incessant attacks on farmers and farmlands have prevented farmers from operating at optimal capacity.

Food accounts for approximately 51% of the inflation basket. Food inflation crossed the 19% mark in December 2020 (19.56%) and is projected to rise to 20.9% in January 2021 due to supply chain disruptions and exchange rate pass-through effect.

Core inflation to rise to 11.5% due to cost-push factors

Based on our forecast, core inflation (inflation fewer seasonalities) is expected to increase by 0.13% to 11.5% in January 2021. This reflects the transmission effect of higher PMS price and electricity tariff hike on commodity prices.

Inflation across SSA more to the upside

Inflation generally increased across Sub-Saharan Africa (SSA). With the exception of South Africa, all the SSA countries under our review reported an increase in inflation.

This was largely driven by food price pressures and currency weakness. The monetary policy authorities left their policy rates unchanged at their last meetings.

Inflation Rate Expected To Nudge Further High To 16.2% For January – Analyst Brandspurng1

Concluding thoughts

Inflationary pressures will continue to mount. We expect the GDP numbers to be released on February 22.

The consensus is that real GDP growth will contract by –4.6%. If the GDP numbers disappoint to the downside, and inflation crosses the 16% threshold, the dilemma between supporting output growth and tapering inflationary pressures will be more critical.

The CBN is unlikely to wait till the next MPC meeting before intervening to tinker with the general level of interest rates.

Trobexis chooses MDXi to deploy Applications in West Africa on Azure Stack

LAGOS, NIGERIA – EQS Newswire – 3 February 2021 – MDXi, a MainOne company is the largest commercial data center in West Africa offering enterprise-grade colocation and cloud services across the region. The company launched its operation in 2015 and currently provides colocation and Cloud services to a mix of the leading Banks and International Oil companies in Nigeria. 

Recently, Trobexis an international logistic management solution company chose MDXi to deploy their solution for an international oil & gas company in Nigeria.

“We chose MDXi as our infrastructure partner because of the company’s regional footprint and competitive pricing! A key differentiator is MainOne’s presence in various West African countries and the opportunity to build a long-term strategic partnership.” said Jonathon Tilsley, Director Trobexis PTY Ltd., Head Strategic Partnership Opportunities, EMEA. Trobexis PTY Ltd. currently leverages the Azure Stack at MDXi to provide their Enterprise Workforce Logistics Management System application, TrobexisOne, to an International Oil Company with stringent data compliance standards, security and performance requirements.

For many businesses, remotely launching services in West Africa can be a daunting challenge. Prior to the move to MDXi, the TrobexisOne application had been deployed in public Azure cloud infrastructure. According to Jonathon Tilsley, deploying TrobexisOne at MDXi was a seamless experience “We deployed everything remotely without having any member of our technical team on ground. The rollout was timely, and the plan was adhered to. Our experience deploying our TrobexisOne application at MDXi has been excellent. We have never deployed this application in a hybrid environment and the team was able to lead us down the path to help us achieve our desired outcomes. We got the application for the International Oil Company (IOC) ready before the live date.”

However, beyond deploying applications, maintaining world class SLAs to customers requires a high degree of process integration and collaboration between teams. Jonathon Tilsley explains that “From a support perspective, the MainOne team was very helpful, the response and support were very timely. Throughout the roll out of the application, the project has been excellently supported.”

More about MDXi

MDXi is West Africa’s leading commercial data center, cloud and interconnection operator with Tier III certified facilities in Nigeria, Ghana and Cote d’ Ivoire. The core of its business is to deploy highly available infrastructure where organizations can access unmatched performance at lower costs, while meeting local data sovereignty requirements without sacrificing flexibility or control.

‘The Milkmaid’ Confirmed Eligible As Nigeria’s Submission For Oscars

The Executive Committee for the International Feature Film (IFF) category of the Oscars has confirmed the eligibility of Nigeria’s official submission, ‘The Milkmaid’, for the 93rd Academy Awards.

This was confirmed in a list released by the Academy on Thursday showing all eligible films from 93 countries in the IFF category.

The Nigerian Official Selection Committee (NOSC) had submitted ‘The Milkmaid’ to the Academy in December 2020.

The official acceptance of the film by the Academy is a first-time feat for Nigeria at the Oscars, having disqualified “Lionheart”, the country’s first submission in 2019 on the basis of language defect.

The first shortlist of 15 films in the IFF category will be announced on February 9, 2021. Another shortlist is expected to be released in March, ahead of the 93rd Academy Awards ceremony on April 25, 2021.

‘The Milkmaid’ Confirmed Eligible As Nigeria’s Submission For Oscars Brandspurng

Written, produced and directed by Desmond Ovbiagele, “The Milkmaid” is a Hausa language-based thriller on insurgency, especially as it affects women and children in Sub-Saharan Africa. Inspired by the image on Nigeria’s 10 Naira note, the film tells the story of a Fulani milkmaid who confronts extremists in a rural African community, in a quest to locate her missing sister, and how efforts to recapture her disrupted past prove complicated.

Reacting to the official acceptance of ‘The Milkmaid’ by the Academy, Chairperson of the NOSC said, “It is heart-warming that the decision of the NOSC has been ratified by the Executive Committee of the IFF”, noting that “the feat underscores our strict adherence to the rules of the biggest film awards scheme in the world.”

‘The Milkmaid’ Confirmed Eligible As Nigeria’s Submission For Oscars Brandspurng

Expressing great excitement, Anyaene-Abonyi said: “Having sailed through the eligibility stage in the IFF’s selection process, there is no looking back for us at the NOSC. I commend the great effort of every member of the committee. This is a job well done. And while we wish “The Milkmaid” and indeed our country further success in the remaining journey towards the 93rd Academy Awards in April, we look further into the years ahead with greater determination to continue to play on this global stage. If we have done anything to get Nigeria to the present feat, rest assured that the NOSC will do even more in the coming years of the Oscars.”

Nike Brand Value Increased by 151% in 10 Years -$34.4B in 2020

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Sporting behemoth Nike continues to grow its influence as its brand value continues to increase by the billions. It’s dominance over its main competitor Adidas, is clear especially in the North American region where Nike generates 43% of its total revenue.

According to data presented by Safe Betting Sites, Nike’s brand value increased by 151% in 10 years, increasing for the fifth year in a row to $34.4B.

Nike One of the Most Valuable Brands, Sees 151% Growth in 10 Years

Nike spent $3.59bn on advertising in 2020, closed 5.1% of its retail shops amid pandemic
Photo by REVOLT on Unsplash

Nike was founded in 1964 and since then has become one of the biggest brands in the world. In 2020 Nike’s brand value increased by 6% compared to 2019 to $34.4B making them the 15th most valuable brand worldwide. This is a 151% increase from its brand value of $13.7B in 2010.

This is a difference of 96% compared to the brand value of its main competitor, Adidas, which was at $12.1B in 2020. However, Adidas’ brand value also saw a dramatic increase in the last decade with an increase of 120% from 2010 to 2020.

Nike Dominates North America while Asia-Pacific is Adidas Territory

In the first half of 2020, Nike recorded over 43% of its revenue from North America which totalled $14.5B the largest out of their distribution regions. The second-largest region for Nike was Europe, the Middle East, and Africa with revenues that amounted to around $9.35B.

Nike Releases New Film “For Once, Don’t Do It” in a message about racism in America Brandspurng
Photo by Andre Hunter on Unsplash

Greater China alone was their third largest region with revenue of close to $6.7B. Its smallest source of revenue is the Asia Pacific & Latin American region where Nike recorded revenue of $5B.

Adidas meanwhile only received 24% of their revenue from North America compared to 34% from Asia-Pacific. Revenue from the Asia Pacific region amounted to almost $2.8B in the 1st half of 2020 which is the largest out of all their operating regions.

Its next largest source of revenue is Europe with almost $2.3B or 28% of their total revenue. Revenue from North America is only Adidas’ third-largest source of revenue with almost $2B in the first half of 2020.

Uber to acquire alcohol ecommerce platform Drizly for around USD1.1bn

Uber Technologies, Inc. and Drizly today announced that they have reached an agreement for Uber to acquire Drizly for approximately $1.1 billion in stock and cash.

Drizly is the leading on-demand alcohol marketplace in the United States, available and designed to be fully compliant with local regulations in more than 1,400 cities across a majority of US states. Drizly works with thousands of local merchants to provide consumers with an incredible selection of beer, wine, and spirits with competitive, transparent pricing.

Uber to acquire alcohol ecommerce platform Drizly for around USD1.1bn BRANDSPURNG

After the completion of the transaction, Drizly will become a wholly-owned subsidiary of Uber. Drizly’s marketplace will eventually be integrated with the Uber Eats app, while also maintaining a separate Drizly app.

Drizly plans to innovate and expand independently in its fast-growing and competitive sector, while also gaining access to the advanced mobile marketplace technologies of the world’s largest food delivery and ridesharing platform.

Merchants on Drizly will be able to benefit from Uber’s best-in-class routing technology and significant consumer base. Delivery drivers will have even more ways to earn. And Uber’s rewards and subscription programs will be able to deliver even greater value to consumers with new benefits and perks on Drizly.

“Wherever you want to go and whatever you need to get, our goal at Uber is to make people’s lives a little bit easier. That’s why we’ve been branching into new categories like groceries, prescriptions and, now, alcohol.

Cory and his amazing team have built Drizly into an incredible success story, profitably growing gross bookings more than 300 percent year-over-year. By bringing Drizly into the Uber family, we can accelerate that trajectory by exposing Drizly to the Uber audience and expanding its geographic presence into our global footprint in the years ahead,” said Uber CEO Dara Khosrowshahi.

“Drizly has spent the last 8 years building the infrastructure, technology, and partnerships to bring the consumer a shopping experience they deserve. It’s a proud day for the Drizly team as we recognize what we’ve accomplished to date but also with the humility that much remains to be done to fulfil our vision.

With this in mind, we are thrilled to join a world-class Uber team whose platform will accelerate Drizly on its mission to be there when it matters—committed to life’s moments and the people who create them,” said Drizly co-founder and CEO Cory Rellas.

Uber currently anticipates that more than 90 percent of the consideration to be paid to the Drizly stockholders in the transaction will consist of shares of Uber common stock, with the balance to be paid in cash. The acquisition is subject to regulatory approval and other customary closing conditions and is expected to close within the first half of 2021.

How the modern internet is helping connect Africans to the global digital marketplace

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Internet access is growing in Africa following years of the continent being shut out. More and more middle-class Africans, especially in northern states are enjoying the ability to connect and engage with the rest of the world.

The advantages here are numerous. Being able to connect with businesses and brands internationally creates working opportunities and allows trade relationships to be established and nurtured. The benefits are mutual, too, with companies overseas gaining access to new audiences and resources.

It is also unlocking a new world of entertainment for Africans and helping them connect with the latest events and releases. No longer are the continent’s citizens playing catch-up. In this article, we will explore the platforms promoting this trend.

How the modern internet is helping connect Africans to the global digital marketplace Brandspurng
Source: Pexels

Mobile phones

The launch of the iPhone in 2007 proved to be a game-changer for the internet and how it is accessed. The device allowed users the ability to access a service that closely resembled the ‘full’ internet and forced the world’s biggest brands to change how they present their services online.

The cost of the iPhone and similar high-end devices originally made them unattainable for the majority of Africans. But fast-forward 14 years and there is a range of smartphones available for a far lower outlay. This has proved to be an encouraging development for lower-income citizens and enabled many to use the internet for the first time.

Accessing the mobile internet provides access to services like email and online banking, which naturally are crucial tools for doing business internationally. With connection speeds improving all the time, and hacks for getting the best out of your device, more and more Africans are going online in this way.

Social media

Social media has proven to be a hugely powerful platform for engagement. Channels like Facebook and Twitter bring together many of the world’s biggest brands and services in one easy-to-access place.

The channels also allow Africans to easily stay in touch with one another, including sharing photographs, videos, updates and exchanging messages. ‘Lite’ versions of the apps don’t require fast connections or powerful devices to use.

Sports fans are also able to stay up to date with the latest news and content from their favourite teams, as well as purchase merchandise and access to watch matches. Social media provides a natural point of engagement beyond each club’s individual website

Browser technology

Strides forward in browser technology have had a major impact for many operators in the digital marketplace. For example, in the gambling sector, brands are able to deliver a much more comprehensive service right in the browser window, with no app or plug-in downloads required.

Sticking with the sports theme, bettors looking for odds on different sports can enjoy live odds that change before their eyes, up-to-the-minute updates on sporting events unfolding and special offers that update at various intervals during matches. Africa also happens to be a major expansion market for betting brands.

The technology is also a big benefit for Africans accessing online. Being able to deliver content within the browser is important for users using lower-end devices that don’t necessarily have the storage or processing power to run multiple apps or plug-ins.

How the modern internet is helping connect Africans to the global digital marketplace Brandspurng1
Source: Pexels

As we can see, the introduction of several new innovations, particularly during the last 15 years, has helped make it easier than ever for Africans to stay connected. It’s clear, too, that the continent is seen as a key target for brands and developers to hit in the years to come.