The milestone comes as Coding for Employment works to equip African youth with information and communication technology, entrepreneurship and soft-skills training to compete in a digital economy. The program’s online platforms offer in-demand technical courses such as web development, design, data science and digital marketing – for free.
With the onset of the Covid-19 pandemic, resulting in lockdowns and school closures across the continent, the Coding for Employment platforms experienced dramatic increases in the number of users. During a one-week period in September 2020, registrations skyrocketed by 38.5%. Through the Bank’s partnership with the Government of Nigeria to launch the Digital Nigeria eLearning platform (https://bit.ly/3xKrJsd) during the pandemic, Coding for Employment has hit a combined total of 130,000 students. Registered students are achieving a course completion rate of more than 80%.
“To win the battle against poverty in Africa, we must equip our youth with digital skills that empower them for the jobs of the future,” said Martha Phiri, Director of the Bank’s Human Capital, Youth and Skills Development Department.
Students who took the online courses in the wake of Covid-19 in Africa said learning or honing digital skills helped them advance their careers.
“During the lockdown period, I taught myself MS Excel, using the Coding for Employment platform. Participating in the training not only smoothed my rough Excel skills but also gave me the platform to network and push myself,” said program graduate Hajara Ayuba in Nigeria.
“Thanks to the Coding for Employment program, I met one of the major criteria – data fluency and MS Excel skills – at my present NYSC place of primary assignment in Borno State Board of Internal Revenue Service. I was later retained in the job,” Ayuba added.
The Coding for Employment main digital training platform was launched in December 2019 in partnership with the Rockefeller Foundation and Microsoft. It is accessible on mobile devices, even in low internet connectivity settings and has an affordable, easy-to-navigate, secured and private interface.
“The online training program started in tandem with the opening planned upgrade of physical Coding for Employment-branded Centers of Excellence piloted in Nigeria, Kenya, Rwanda, Senegal and Côte d’Ivoire. The Bank aims to scale up to 130 centers across the continent in a decade.”
“The pandemic accelerated the adoption of online learning as a necessity. Coding for Employment swiftly leveraged its online digital skills platform to continue to offer a gateway for African youth to become more digitally capable,” said Hendrina Chalwe Doroba, the AfDB’s Division Manager for Education and Skills Development.
Following the pilot program, Coding for Employment online courses are now available in 45 countries. Some 300 beneficiaries, like Shaawanatu Shuaibu, linked Coding for Employment to getting jobs. Shuaibu a Coding for Employment program graduate from the Gombe State Center of Excellence in Nigeria, said the course had broadened her understanding of content writing.
“I was able to organize the content of my CV, which secured me a call for an interview at Jaiz Bank Plc. My performance at the interview and fluency in communication got me posted to the Customer Service Unit of the Bank,” she added.
Coding for Employment aims to create over 9 million jobs and reach 32 million youth and women across Africa. The Coding for Employment Program is part of the Bank’s Jobs for Youth in Africa Initiative (https://bit.ly/3CRxybo).
H.E. Dr François Xavier Ngarambe, Ambassador of Rwanda in France have signed the Convention on Mutual Administrative Assistance in Tax Matters (MAAC), developed by the Council of Europe in 1988.
In doing so, Rwanda becomes the 23rd African country to sign the MAAC, joining 141 other countries, including all G20 countries, the so-called BRIICS, almost all OECD countries, major financial centres and a growing number of developing countries.
Since 2009, the G20 has worked towards expanding the number of signatories to the MAAC, particularly including non-OECD and non-Council of Europe member states, to ensure that developing countries can reap the rewards of the increasingly transparent global tax environment. In recent years, the MAAC has become renowned for being the leading international treaty for multilateral cooperation in tax matters.
The MAAC signing represents an important national milestone for Rwanda and the newly-created Kigali International Financial Centre (KIFC) which is positioning Rwanda as a preferred financial jurisdiction for investments into Africa. The treaty ensures that Rwanda complies with international standards from the EU and OECD, and it will enable Rwanda to expand her network of information exchange partners from the present 12 to more than 141.
Furthermore, the signing demonstrates Rwanda’s commitment to implementing the international standards on transparency and exchange of information for tax purposes and to securing the benefits of the new cooperative tax environment. The convention is expected to reinforce the transparency of KIFC and its ecosystem of international investors, financial service providers, private equity funds and fund managers.
Rwanda Reaches Tax Transparency Milestone, Signs OECD Multilateral Convention On Mutual Administrative Assistance In Tax Matters-Brand Spur Nigeria
Cooperation in tax matters plays an integral role in combating tax evasion and avoidance, along with curbing illicit financial flows (IFFs) and providing confidence to international investors. Rwanda is at the next stage of implementing international standards for transparency and exchange of information for tax purposes, and the MAAC signing is another important step towards having the highest regulatory standards of transparency and achieving a largely compliant rating at Rwanda’s peer review scheduled for 2023.
Domestically, Rwanda is also establishing a comprehensive legal and regulatory framework for regional and international investors and has passed several new pieces of legislation, such as the law governing mutual legal assistance in criminal matters which will further increase transparency and exchange of information. These efforts will enable investors to consolidate their African investments in a safe, fully compliant and transparent jurisdiction underpinned by the rule of law and serviced by Rwanda’s fast-growing, high-quality financial services sector.
Nick Barigye, CEO of Rwanda Finance Limited (RFL), the agency mandated to promote the Centre said:
“The historic signing of the OECD’s Multilateral Convention on Mutual Administrative Assistance in Tax Matters (MAAC) marks an important milestone for Rwanda’s financial sector and the Kigali International Financial Centre (KIFC).”
“This is imperative in the positioning of KIFC as one of the leading financial centres in Africa, as the signing helps to improve our compliance rating, integrity, and transparency of our institutions. We are confident this will help Rwanda secure the benefits of the new cooperative tax environment.”
“This milestone shows how much we have achieved in Rwanda in a short space of time and is yet another example of how we are continuing to transition the country into one of the continent’s leading financial centres.”
“To ensure that the MAAC is ratified and entered into force, Rwanda will move to the next steps of completing our required domestic procedures, before depositing the instrument of ratification, acceptance or approval. Everyone involved is committed to ensuring a speedy ratification process that will see the Convention entered into force as quickly as possible.”
H.E. Dr François Xavier Ngarambe, Ambassador of Rwanda in France stated:
“This signing is a landmark moment for Rwanda as we continue our journey toward the establishment of Kigali as an international financial centre, a jurisdiction that adheres to the highest levels of international standards with respect to compliance and transparency.
“It will allow Rwanda to play a major global role in combatting tax avoidance and evasion and underlines Rwanda’s long-standing commitments on these matters. The Government of Rwanda has been working with the OECD on these issues for a number of years and this signing is the culmination of that work.”
“On behalf of the Government of Rwanda, I congratulate all those who have worked so hard to get to this stage, in Kigali and across the world. Rwanda continues to go from strength to strength and this historic signing is a reminder of the scale of our ambition and our determination to work with all global partners to ensure the success for Rwanda”.
From left: Bekeme Masade-Olowola, Director, Strategy & Membership, ASPN; Eunice Sampson, Head of Learning and Development Directorate, ASPN and Ini Abimbola, Vice President; The Association of Sustainability professionals of Nigeria[ASPN] at the Inaugural Induction Ceremony of the association of Sustainability Professionals of Nigeria[ASPN] Held in Lagos | Brand Spur Nigeria
Ogbechie, who spoke on the theme: “Importance of professionalizing sustainability in Nigeria”, charged the practitioners to brace up and create the necessary opportunity that would enable organisations to give more recognition to the sustainability sector.
“Practitioners need to level up and have a great necessary impact that would ensure that professionals are elevated to the board level where decisions concerning the organisations are taken. This will help deepen the sector and reposition the industry,”he said.
The ASPN had its first induction ceremony in Lagos today, August 12, 2021.
From left: Ini Abimbola, Vice President; The Association of Sustainability professionals of Nigeria[ASPN]; Amaka Onyemelukwe, Director, Public Affairs Communications & Sustainability Coca Cola Nigeria Limited/New Inductee; Sunday Idowu, New Inductee; Eunice Sampson, Head of Learning and Development Directorate ,ASPN and Bekeme Masade-Olowola, Director, Strategy & Membership, ASPN at the Inaugural Induction Ceremony of the Association of Sustainability Professionals of Nigeria[ASPN] Held in Lagos | Brand Spur Nigeria
The induction ceremony themed “Together we can and will deliver a sustainable Nigeria” was held at the Lagos Chamber of Commerce and Industry (LCCI), Victoria Island. During the event, the organisation inducted new members to the institute as part of its vision to support the positioning of Nigeria as a sustainable nation by encouraging more professionals and citizens to incorporate sustainability in their personal and professional lives.
Dr Kenneth Amaeshi, the President of ASPN who is also the Director of Scaling Business in Africa Consortium at the University of Edinburgh Business School, United Kingdom, said in a statement that the association is happy to be inducting its first set of members,
“our induction ceremony is a major milestone for us being the maiden edition. We also consider this a major milestone in Nigeria in view of our role in nation-building. We are determined to seek to redefine corporate responsibility and economic, environmental, social, and governance practices in the country”
In addition, the association’s Director of Communications, Mrs. Omobolanle Victor-Laniyan said:
“At ASPN, we are convinced that our dream to set professional ethics standards for sustainability professionals, drive best practices and long-term thinking amongst individuals and businesses will go a long way to promote sustainable development in Nigeria”.
Victor-Laniyan noted that 44 individuals who have completely met the criteria of membership were inducted as Members, Associate Members, Full Members and Fellows of the association.
The Association of Sustainability Professionals of Nigeria (ASPN) is a non-profit organisation established in August 2019 and officially launched on November 26, 2020, to redefine and improve the practice and profession of sustainability and Corporate Social Responsibility (CSR) in Nigeria.
The ASPN platform will provide easy access to resources required to build capacity to transform businesses and the private sector through networking, certification and advocacy.
American giant, Coca-Cola, has once again been named the world’s most valuable soft drink brand, despite recording a 13% brand value decline to US$33.2 billion. Coca-Cola maintains a healthy lead over rival Pepsi, sitting in 2nd place with a brand value of US$18.4 billion.
Brand Finance stated this in its recently released annual Food & Drink 2021 report, ranking the most valuable and strongest food and beverage brands worldwide.
In addition to measuring overall brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance.
Coca-Cola and Nestlé Continue to Dominate Food & Drink Sector – Report
According to these criteria, Coca-Cola is also the world’s strongest soft drink brand – and the 4th strongest brand in the world according to the Brand Finance Global 500 2021 ranking – with a Brand Strength Index (BSI) score of 91.7 out of 100 and a corresponding elite AAA+ brand strength rating.
With a rich 129-year long history, Coca-Cola is still the most consumed soda in the world, with a staggering 1.9 billion servings, across 200 countries, enjoyed each day. As with other brands globally, however, the brand’s parent company has not been immune to the impact of COVID-19, with the multinational forced to restructure and cut over 2000 jobs.
Coca-Cola and Nestlé Continue to Dominate Food & Drink Sector – Report
Coca-Cola continues to strive towards its CSR responsibilities, recently announcing its partnership with The Ocean Cleanup’s River Project, where it will utilise its global network to tackle the amount of plastic entering the oceans. This is just the latest prong in the company’s wider vision for a “World Without Waste”.
When looking at the brand portfolios across the food & drink sector, The Coca-Cola Company’s portfolio claims the third position with a cumulative brand value of US$48.6 billion. PepsiCo’s portfolio sits second, with a total brand value of US$59.3 billion.
The majority of the subsectors included in the Brand Finance Food & Drink 2021 report have recorded cumulative brand value losses this year, as the sector negotiates the fallout from the COVID-19 pandemic.
Soft drink brands are the most severely impacted, with the total value of the world’s top 25 most valuable soft drinks brands declining by 6%, from US$114.8 billion in 2020 to US$107.5 billion in 2021.
The total brand value of food and chocolate brands have declined by 4% and 3%, respectively. The only subsector in the report to protect itself from a brand value loss is the dairy sector, which has maintained its total brand value year on year.
The COVID-19 pandemic has put a huge amount of pressure on the food & drink industry globally, from disrupted supply chains and panic buying to a complete change in consumer habits. The result of this has led to the majority of brand values suffering this year across the sector. The future is not bleak, however, brands with high levels of familiarity and reputation are likely to bounce back successfully as we begin the return to normality.
Nestlé dominates the food sector
Nestlé (brand value US$19.4 billion; BSI score 86.4 out of 100) once again leads the pack as the world’s most valuable and strongest brand in the Brand Finance Food ranking, which for the first time has been extended to 100 brands.
Despite the pandemic, the food giant has posted its third consecutive year of organic growth, profitability, and return on investment capital. The sheer size, presence, and experience of the company in the sector have allowed it to successfully adapt to the ever-changing and challenging landscape.
According to Brand Finance’s Global Brand Equity Monitor, Nestlé has increased its scores in the consideration metric, as well as improving its score for the community and environment metrics under the CSR measurement.
With a continued focus on product innovation and R&D, Nestlé is spearheading changes to reflect the current consumer trends, from its product Smarties becoming the first major global confectionery brand to switch to recyclable paper packing, to announcing the launch of a vegan KitKat.
The Nestlé portfolio is also the most valuable food & drink portfolio, with a total brand value of US$65.6 billion. Despite the parent company underperforming compared with the previous year, it has been offset by the overperformance of some of its sub-brands, particularly in the pet care and non-alcoholic drinks segments.
Dr Pepper and Red Bull bubble up
Dr Pepper and Red Bull are the fastest and second-fastest-growing soft drink brands this year, recording a 40% and 15% brand value increase, respectively.
Entering the top 10, jumping from 11th to 8th this year, is Dr Pepper. Dr Pepper has celebrated increased popularity and sales over the previous several years and demand grew exponentially last year as American consumers took to ‘pantry loading amid the panic-buying phase of the pandemic.
Founded in 1987, Austria’s Red Bull is known for its unique marketing strategy which embraces extreme sports, celebrity endorsements, music, and more – an approach that sets the brand apart when it comes to connecting with consumers.
This presence, paired with nearly eight million units sold of the drink in 2020 alone, has enabled the brand to grab the bull by the horns and solidify its third position in the Brand Finance Soft Drinks 50 2021 ranking.
Lindt hops to the top of the chocolate ranking
A market leader in premium-quality chocolate, Lindt, is the world’s most valuable chocolate brand, recording an impressive 21% brand value increase to US$3.1 billion. As with other chocolate brands globally, Lindt’s operations have taken a hit amid global lockdowns, particularly from those that have taken place over Easter and Christmas.
That being said, Lindt has outperformed its peers, gaining market share in nearly all of its markets and posting strong results in the premium segments.
Cadbury’s is the only other chocolate brand to record a brand value increase this year, up 5% to US$2.5 billion. Owned by MondelēzInternational and sold in over 30 countries – with its top three markets the UK, Australia, and India – Cadbury’s has reaped the benefits of increased spending on its products during the pandemic.
Towards the end of 2020, spending on chocolate in the UK soared by £50 million year-on-year as millions of comfort ate at home.
Yili posts healthy growth
Once again, Yili is the world’s most valuable dairy brand, posting an 11% increase in brand value this year to US$9.6 billion and pulling even further ahead of previous sector leader Danone (up 5% to US$8.2 billion) in second place. Yili also claims the second spot behind Nestlé in the Brand Finance Food 100 2021 ranking.
Despite the pandemic turmoil of the previous year, Yili has boasted strong sales growth, up 13% year-on-year, and the long-term forecast for the brand looks positive. The dairy giant has once again been striving towards new products and optimisation, bolstered by innovation and long-standing R&D investment. This, paired with further expansion into new territories across Asia and overseas, has supported the brand’s strong growth.
According to Brand Finance’s Global Brand Equity Monitor, Yili scores very high for consideration compared to its peers. These solid results could be due to the brand’s focus on raising brand awareness, most notably through the sponsorship of the 2008 Beijing Olympics.
Fellow Chinese dairy brand, Mengniu (down 10% to US$4.8 billion), has been implementing a similar strategy, previously sponsoring the 2018 FIFA World Cup, and more recently, signing the first-ever joint worldwide ‘TOP’ Partner agreement with the International Olympic Committee together with The Coca-Cola Company, that will continue until the 2032 Olympics.
The Brand Finance Food & Drink 2021 report also includes the Dairy Portfolio ranking – which splits the brand value related to dairy brands from the wider food portfolios – as dairy brands represent a large proportion of the food portfolios’ brand value and often are responsible for movement within the overall ranking.
Yili has the fourth most valuable dairy portfolio, with a total brand value of US$9.6 billion, an impressive performance given that Asian dairy brands have traditionally been outperformed by their international counterparts. Lactalis has overtaken last year’s leader, Nestlé, with a combined brand value of US$11.4 billion.
Due to the HEVC-encoded nature of TStv broadcasts, only SRT 497S-equipped My TV viewers qualify to get access to TStv channels, at this stage. TStv offers one hundred and four (104) high-definition (“HD”) channels that duly equipped My TV viewers could start enjoying immediately.
The migration process is simple and seamless, as TStv broadcasts are relayed by the same satellite used by My TV since February 2020. In other words, a simple blind scan of that satellite’s frequencies will tune in and store all TStv channels.
TSTV SIGNS AGREEMENT WITH STRONG TECHNOLOGIES TO MIGRATE MYTV CUSTOMERS USING HEVC DECODERS TO TSTV AFRICA
STRONG/My TV Dealers are ready and eager to assist My TV viewers with the migration process. An interested SRT 497S owner will be required to pay N12,000.00 in contribution towards migration costs, including the simultaneous encryption (simulcrypt) of TStv channels with My TV’s encryption tools (Conditional Access System, or “CAS”).
Against said payment, TStv will credit the new/joining subscriber’s TStv Wallet with N12,000.00, to spend, however, she/he wishes.
The N12,000.00 payment may be completed in up to three equal payments of N4,000.00 each, over a period not exceeding six (6) months. Upon each payment, TStv will credit the subscriber’s TStv Wallet with N4,000.00, to spend however she/he wishes
TStv offers subscribers the opportunity to enjoy Pay-Per-View, Pay-as-You-Go and A la Carte options, along with the “Pause Subscription” feature that may be activated at any time. A La Carte enables TStv subscribers to freely pick and choose the channels to subscribe to and pay for.
TStv channels are either one naira or two nairas per day, meaning you can tailor your spending to your budget, all year round. A subscriber may pause her/his subscription at any time, and as many times as she/he wishes, with a simple press of a button.
All that’s required is to download the TStv Companion app from Play Store or IOS. Subscribers may call the TStv Call Center round-the-clock on (+234) 099 040 900. TStv Africa channels span across a multitude of genres.
In his media address, the Managing Director of TStv Africa, Dr. Bright Echefu, promised to migrate My TV viewers “a whole new TV experience with TStv Africa”, adding
“We thank God that we have indeed delivered on our promise to Nigerians regarding our novel pay-TV offerings. Today, Nigerians can truly testify that TStv has implemented pay-per-view, pay-as-you-go, A La Carte and Pause Subscription. We are excited about our agreement with STRONG Technologies and look forward to serving My TV viewers. Eventually, non-HEVC My TV-compliant set-top boxes (“STB”) may be granted access to TStv channels, as well.”
In agreement with Dr. Bright Echefu, the Managing Director of My TV, said,
“STRONG/My TV are delighted to offer viewers, as well as dealers, an alternate pay TV service, offering a wider choice of channels and creative ways for composing one’s subscription, prepaying for it and scheduling it. STRONG will continue to serve Nigerian consumers with ever more innovative digital TV receiving equipment, outstanding technical support and efficient after-sales service.”
My TV viewers are invited to reach out to a My TV or TStv dealer close to them or contact TStv customer service on (+234) 099 040 900 any time of the day, as it operates round-the-clock.
To enable more Africans to take advantage of digital offerings in a new world defined by the Covid-19 pandemic, West Africa’s pioneer solar-based internet and voice service provider, Tizeti, has launched new connectivity offerings.
The new products encompass the company’s commitment to widening the broadband envelope in Nigeria with more robust internet plans, expanding coverage, especially in Nigeria, Africa’s most populous country, and a focus on accelerating internet availability across the continent with a new venture fund. The products also reiterate the company’s focus on delivering a simpler and more convenient technology offering with a smart customer care operation and integrated Customer Relationship Management systems.
Speaking at the company’s annual conference, Tizeti NeXTGEN, the company’s Chief Executive Officer, Kendall Ananyi said the company reflected on digital interaction and transformation more seamless and intuitive for its stakeholders, especially during the wake of the disrupting global pandemic.
“The global pandemic expedited the need for technology to be more agile, faster, more intuitive, and easier to understand, irrespective of the peculiarities of its users. Many people were unable to quickly adapt to the new normal of working, connecting to family and colleagues remotely, and accessing various educational, occupational, entertainment, and other services virtually.
“Many firms took an unnecessarily long time to adjust to the constraints the pandemic brought, and this resulted in declined productivity, ineffective transformation, and lost revenue. Technology is only useful when it is creating solutions to problems and we believe that as a leader in the digital space in West Africa, we have a role to build the technology platforms that will allow our user base to be agile and relevant in the coming years. We saw the transition from physical everything to the work-from-home model overnight and knew that we had to help people and businesses change the way they work and play”.
Ananyi continued “This is why we have launched new voice and data service for residential, small, medium, and enterprise organizations within Nigeria. Our brand-new Turbo 100MBps Unlimited Internet Plans in Lagos will guarantee 100Mbps unlimited plans (which is 50 times faster than the existing plans in the market), with a free three months pilot to the first 100 signups in the Lekki area.”
Interested users can pre-sign up at https://bit.ly/37y0s1P and schedule installations for the service.
Ananyi also talked up the company’s desire to empower more Nigerians, stimulate economic activities and provide unlimited access to affordable and reliable broadband services by widening the broadband envelope to 10 new cities in Nigeria.
“We are expanding our unlimited internet plans, currently available in cities in Lagos, Ogun, Rivers and Edo States, to Abuja, Ibadan, Kaduna, Kano, Warri/Asaba, Eket/Uyo, Onitsha, Aba, Enugu, and Calabar. We are building brand-new, solar-powered, 4G-capable towers in these cities and leveraging expansive fiber-networks built by some of our partners, to enable us to roll out our low-cost broadband service, and bring millions of people online, who can now take advantage of the life-changing socio-economic opportunities that access to the Internet provides.”
The company announced it’s partnership with a $5m venture fund focused on startup ISPs that are expanding internet access across Africa. According to the company’s Chief Operating Officer, Ifeanyi Okonkwo, the company will leverage its proprietary OS technology, global partnerships with equipment vendors, submarine cable companies, payment providers, and Venture firms to provide the resources for these startup ISPs to accelerate the availability of unlimited internet across the continent.
Successful startups will participate in a 3-months programme with at Tizeti’s location in Nigeria or Ghana where they are expected to gain the knowledge and expertise to rapidly launch affordable internet services in their respective countries.
Tizeti has also simplified its customer experience with a Smart Interactive Voice Response Service that extends its existing Wi-Fi Voice APIs and authenticates callers into their call centers using their phone numbers. This smart IVR reduces wait times and the need to talk to customer service agents by providing tailored information on account holders while on the phone call.
The company also extended this innovation to its Integration to major Customer Relationships Management systems such as Freshdesk, Zoho, and Bitrix 24. This new feature allows businesses to make and receive calls directly from their CRM applications using Wificall.ng at local call rates.
“Tizeti was built to tackle poor internet connectivity not only in Nigeria but on the continent as a whole, by developing a cost-effective solution from inception to delivery, for reliable and uncapped internet access for potentially millions of Africans”, said Ananyi.
“Over the past years, we have been able to roll out our superfast broadband services in Lagos, Ogun, Rivers, and Edo state to address the huge demand for reliable unlimited internet service. This move to expand rapidly to 10 other states builds on the successes and allows us to expand quickly to Tier 2 and Tier 3 locations outside the unlimited broadband internet envelope. We also have our eyes on accelerating our expansion in other West African countries, over the next few years”, he said.
Other speakers at Tizeti NeXTGEN include Yinka Adewale, co-founder/Chief Executive Officer, Kudi; Akin Jones, co-founder/Chief Executive Officer, Aella App; Dr. Femi Kuti, Chief Executive Officer, Reliance Health, Eniola Campbell, Country Managing Director, Nokia Nigeria, and Olubunmi Ogun, Deputy General Manager, Nigeria Sales, MainOne.
For many countries in Africa, there is still a huge digital divide. Tizeti is playing a significant role in addressing this digital infrastructure deficit in Africa with innovative technology and capabilities, to improve development outcomes for millions of people, with better outcomes for employment, education, family and social life, and access to information.
LG Electronics (LG) has partnered with Ubisoft’s Just Dance to launch its “Spot of Rhythm Dance Challenge” via @LGAfrica1 on Instagram in Nigeria.
Spot of Rhythm Dance Challenge, an LG organized dance campaign is inviting all lovers of dance both professional & Nonprofessional to submit individual and group dance videos to stand a chance to win prizes.
Keen to engage with creative social media users, LG has joined hands with Just Dance the number 1 music game franchise of all time, with more than 135 million players worldwide.
LG is inviting Nigerian residents to join the “Spot of Rhythm Dance Challenge” Via its official Instagram page, where they can give their best performance.
How to Participate
To qualify for entry into the competition, users must then go to https://www.lg.com/africa/thespot, where they can visit the #SpotOfRhythm and upload their video link. At this location, viewers can see all of the entries published at the portal to date and vote for their favourites. Dance to your favourite content creators like Liquorose, e4ma and the likes.
Selection & Prizes
During the competition, LG will be announcing 12 winners of LG XBOOM GO PL 5 Portable Bluetooth Speakers audio/lg-pl5. Winners will be selected based on a combination of likes on their videos at the #SpotOfRhythm microsite, as well as overall creativity and potential to go viral
The first 77 participants in the competition will also automatically be gifted with a pair of LG TONE FREE -fn6-earbuds. LG will also be awarding an additional 23 pairs of ear bud as prizes at various stages during the campaign.
By the end of the competition, LG will be crowning one overall winner of the grand prize – a 55-inch LG CX OLED TV, from LG’s latest lineup.
During the running of the campaign, users on Instagram can also expect to see participation from some of their favourite content creators each performing their unique take on the challenge and inspiring others to take part. LG encourages everyone from casual dancers to professionals to participate, as winners will also be chosen based on the most unique and creative performances.
Michael Onochie Ajukwu, Non-Executive Director | Brand Spur Nigeria
Insider dealings give clues on insiders’ sentiment and director unlike before the new transparent policy where shareholders do not know what executives that formulates policy that impacts their desire stocks are doing.
Brief Profile of the Non-Executive Director
Mr. Ajukwu has over 21 years of experience in the banking industry and an extensive understanding of the Nigerian Political Economy with a special focus on Energy, Real Estate, and Adolescent Education.
Mr Ajukwu has other directorships at the following places:
Chairman, Broad Street – Capital Partners
Independent Non-Executive Director – Sterling Bank Plc
Independent Non-Executive Director – Tiger Brands South Africa
Independent Non-Executive Director – MTN Nigeria
Non-Executive Director – Novotel Hotel.
International Breweries Reports N11.3B Loss in Q2 2021…
International Breweries Plc reported in its Q2 financial statements that its revenue rose to N42.99 billion in Q2 2021, against the corresponding period. However, the brewer’s loss before tax stood at N13.66bn in Q2 2201, from a loss of N4.29bn in Q2 2020; while loss after tax stood at N11.31bn in Q2 2021 from a loss of N3.71bn in Q2 2020.
According to the financial result obtained by Brand Spur, International Breweries‘ gross profit, therefore, rose by 165% YoY to N8.93bn in Q2 2021. Operating expense increased by 52% YoY to N11.27bn in Q2 2021, driven by higher marketing expense (+220% YoY to N4.71bn) during the period.
HONG KONG SAR – Media OutReach – 12 August 2021 – A.S. Watson Group, the world’s largest international health & beauty retailer, has announced the launch of its Foundation Finder in its mobile app to help customers identify their perfect foundation colours and shade.
Forecast total transaction volume to exceed RMB50 billion in 2021 Investors eye on tier 2, 3 cities with appetite for Industrial logistics, cold chain, data centers
Transaction volume in Guangzhou and Shenzhen exceeds RMB50 billion for four consecutive years, forecast similar volume for 2021 while transactions extend to tier 2 cities in the region.
Foreign investors increase investment in the Greater Bay Area especially low value assets in Southern China for geo-strategic asset allocation.
Though transactions are still dominated by traditional industries, the mature transport network favours the development of new property types, with industrial logistics, cold chain, and data centers preferred by investors.
HONG KONG SAR – Media OutReach – 12 August 2021– Global real estate services firm Cushman & Wakefield announces Greater Bay Area Commercial Real Estate Investment Market Review and Forecast 1H 2021 today. The rapid development of the Greater Bay Area in recent years, coupled with a maturing transport network, has driven industrial transformation and shifts in real estate investment in the region. Apart from Shenzhen and Guangzhou, investors also set eyes on tier 2 cities. Investment portfolios are increasingly diversified to include new types of properties such as industrial logistics, cold chain and data centers, in addition to traditional office buildings and shopping malls.
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