How to Livestream the World Cup, and Why Most Viewers Will

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In the U.S., Fox Sports and Telemundo will stream all 64 matches…

Good news for those broadcasting and streaming the 2018 FIFA World Cup, which kicks off tomorrow in Russia.

For those who might be racking their brain on how to stream the football tournament live, the solution is right here, ExpressVPN.

ExpressVPN is a virtual private network service offered by the British Virgin Islands-based company, Express VPN International Ltd.

To know how to stream the 2018 FIFA World Cup in Russia, visit ExpressVPN

Of the 67 percent of consumers surveyed by the Interactive Advertising Bureau who said they have live-streamed video, 65 percent said they will stream matches on their smartphone.  71 percent said they plan to watch live matches on linear TV.

In the U.S., all 64 matches will stream live on the Fox Sports app in English. All matches will stream on the apps of Telemundo Deportes En Vivo and NBC Sports in Spanish.

“With more and more content available streamed and live, from news to sports, to major tune in events like the World Cup, like the Olympics, there’s an expectation for great content anywhere you are,” said Eric John, deputy director, IAB Digital Video Center of Excellence. “It’s basically television, on any screen.”

The IAB surveyed 200 adults from 21 countries, including Australia, China, Germany, South Africa and the United States.

More than 50 percent of respondents who say they Livestream video prefer free, ad-supported streaming oversubscription and a la carte services.

The survey also found that 64 percent of those who live-streamed video interacted with an ad, including pre-roll or sponsored ads, while they watch.

You can read IAB’s full report here.

AdWeek

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