Mondia, a leading technology company which specialises in the marketing and distribution of digital content and Jumia, Africa\u2019s largest e-commerce platform, today announced the launch of Jumia Games, a competitively priced entertainment category on the JumiaPay App. In its first phase, the fully branded gaming portal is available in five African countries including Egypt, Nigeria, Morocco, Kenya and Ghana with plans to expand the service to Jumia customers in Tunisia and C\u00f4te d'Ivoire over the next few months. With the subscription-based service, JumiaPay consumers will have full access to Jumia Games with thousands of high-quality games such as CR7, Ben10, Tom and Jerry and Cartoon Network games. \u201cThe gaming industry is expected to grow at a CGAR of\u00a012%\u00a0until 2025 and with more than 200 million Africans who are below the age of 35, the continent has tremendous potential in the mobile gaming segment,\u201d said Dr Amadeo Rahmann, CEO of Mondia. \u201cThis deal with Jumia further reinforces our reputation for delivering the best and latest digital entertainment to consumers. Our extensive expertise in the digital space puts us in a unique position to help brands transform their online customer experience and thereby help with customer retention and acquiring new customers,\u201d he added. Sami Louali - EVP Financial Services at Jumia Group said, \u201cWe have always been at the forefront of providing our consumers with the latest and best products and services. With the launch of this new category on JumiaPay Apps, we are providing our consumers with an exciting digital gaming and entertainment experience. With the help of our partner, Mondia, consumers can enjoy entertainment services through our JumiaPay App in addition to other digital and financial services.\u201d The partnership with Jumia falls under Mondia\u2019s enterprise vertical which aims to help companies capitalise on the digital relationships they have with their customers. Subscriptions to Jumia Games gives customers unlimited access to all games with prices starting from \u20ac1.5 per month. HEADLINES YOU MIGHT HAVE MISSED FROM BRAND SPUR TVC Communications Partner with P&G to Commemorate 2020 Child Health Day To commemorate the 2020 Child Health Day, Africa\u2019s foremost media company, TVC Communications; owners of TVC, TVC News, Max FM (Lagos & Abuja) & Adaba FM in partnership with Procter & Gamble recently donated Pampers Baby Diapers to post-natal mothers at Nigeria\u2019s biggest Maternity Hospital in Lagos; Ayinke House Maternity Hospital, Ikeja Lagos, Nigeria. Market Cap of Three Leading Pharma Companies Jumped by $27bn in 2020, Roche Holding the Biggest Winner The global pharmaceutical industry has experienced significant growth in the last two decades, with pharma revenues worldwide reaching $1.25trn in 2019. Besides generating huge profits, some of the leading companies responsible for the research, development, production, and distribution of medications also witnessed a substantial market cap growth this year. COVID-19 disrupting mental health services in most countries, WHO survey The COVID-19 pandemic has disrupted or halted critical mental health services in 93% of countries worldwide while the demand for mental health is increasing, according to a new WHO survey. The survey of 130 countries provides the first global data showing the devastating impact of COVID-19 on access to mental health services and underscores the urgent need for increased funding. Sony and Xbox Games Strategies Diverge As Cloud Streaming Shapes Future Platforms The next battle in the 50-year-old games console wars will be shaped by the increasingly contrasting strategies of the two leading players, Sony PlayStation and Microsoft Xbox, according to the latest research from Strategy Analytics. Dealing With Malnutrition In A Pandemic Six months ago, the terms COVID-19, pandemic, social distancing, isolation and quarantine made their way into the popular lexicon. Another word that has also gained prominence during this period is\u00a0malnutrition.