Honouring a nationwide path of empowerment, convenience, and digital change, Nigerians’ shopping habits have been revolutionised for 13 years by Jumia, Africa’s top e-commerce platform.
Jumia has changed since its 2012 debut, becoming more than just a place to shop online. It is now a driving force behind everyday convenience, digital inclusion, and economic progress for millions of Nigerians. The company has contributed significantly to the development of a more inclusive online marketplace by serving small business owners and rural consumers.
Jumia has assisted hundreds of domestic and foreign businesses in reaching consumers nationwide over the last ten years. It has also provided thousands of sellers with resources, training, and access to digital payments and logistics.
Jumia is launching the 2025 Anniversary Campaign, with the theme “Enjoyment Overload”, from June 2 to June 22 in honour of this milestone. In addition to offering alluring discounts from brands like Nivea, Xiaomi, Itel, Diageo, Ecoflow, Skyrun, Oraimo, Adidas, Reebok, Unilever, and Reckitt, the campaign also celebrates the brand’s long-lasting influence.
According to Jumia’s CEO, Sunil Natraj: “We are proud of the journey so far, not just in terms of business growth, but in the real-life stories of empowerment and access that Jumia has made possible. With this anniversary campaign, we’re pulling out all the stops to create a celebration that rewards loyalty, excites new users, and showcases the very best of what e-commerce can offer. This is our way of saying thank you to the millions of Nigerians who have grown with us, challenged us, and inspired us every step of the way.”
Beiersdorf Nivea Consumer Product Limited’s Country Manager, Dele Adeyole, had this to say: “Beiersdorf Nigeria, owner of the Nivea Brand, is proud to partner with Jumia as the Platinum Sponsor for the 2025 Jumia Anniversary Celebration. This three-week event allows us to showcase our commitment to skincare innovation and reward consumers nationwide. NIVEA will highlight key innovations, including our new NIVEA SUNSCREEN – UV Face, re-launched Deep Maxx Tech Body Lotion, and Radiant & Beauty Even Glow, specially designed to meet the unique skincare needs of African skin. Through this partnership, we’re bringing trusted skincare solutions to more Nigerians, with exclusive discounts and a 4.5 million Naira grand prize for the top shoppers.”
BrandSpur news brand reports that customers can anticipate games, a treasure hunt, brand days, daily flash sales, and thrilling freebies from Jumia and affiliated businesses. The company is dedicated to using technology, creativity, and a customer-first mindset to make everyday living easier as Nigeria’s digital economy develops.
