Amidst the plan to enhance customers experience on its platform, 9mobile communication, has introduced a personalised WhatsApp customer care channel. According to the organisation, is in a display of confinement to its customers to allow them to have regular access to its service, especially in\u00a0this social media era. According to the company, through the app, which is accessible to over 1.2 billion users globally and over 3 million users on the 9mobile network, it would\u00a0be offering its subscribers a simple and cost-effective support channel available from the convenience of their phones. Vice President, Marketing, 9mobile, Adebisi Idowu pointed out that as the largest messaging application, WhatsApp had the capacity to enhance customer engagement while also creating strong brand awareness among its subscribers. \u201cIn today\u2019s world of evolving technology, we have decided to keep up with the changing times by bringing our services closer to our numerous subscribers. With the new initiative, subscribers are assured of seamless service, immediate response and timely resolution of their queries.\u00a0 \u201cThe product also offers us the opportunity to create an alternate channel specifically tailored to our customers\u2019 preferences. With this addition, customers have unlimited access to us\u201d, he said. It will be recalled that the\u00a0company recently launched its free Whatsapp service whereby its subscribers chat for free without depleting their data.\u00a0 Since its entry into the Nigerian market over 10 years ago, the telco has consistently launched pioneering solutions that support individuals, businesses and communities.