7Up, Aquafina Engage Consumers at Lagos City Marathon

Must Read

GTBank Extends Banking Hours Till 6pm

Guaranty Trust Bank, GTBank has announced the extension of its banking hours till 6 pm today, Monday, 20 January...

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...

Top 10 Most Expensive Universities In Nigeria

For many Nigerians, high-quality higher education is a luxury. There are many private universities who are known not only...
- Advertisement -
Runners at the Access Bank Lagos City Marathon on Saturday February 11 estimated to be over 35,000 were refreshed and energized by 7Up and Aquafina premium table water as they took to the street on the 42.5 kilometre route from National stadium Surulere to Eko Atlantic City in Victoria Island.
Weeks before the race, 7Up engaged consumers on social media: twitter, facebook and instagram. Trending on hastags #RunYourRace and #7UpRunDiff Lagosians were invited to “Run Diff” by showing their uniqueness because everyone has different reasons to participate in the race. Awareness was also created through out-of-home advertising in several unipoles in the metropolis, lamppost and radio jingles. Banners were deployed in online platforms such as facebook, instagram inviting everyone to run their race and show their uniqueness.
According to the Head of Marketing, Seven-Up Bottling Company Plc, Mr. Norden Thurston, over 20 water points and 10 refreshments centres were set up to ensure runners were well refreshed and energized during the race.
Image result for 7up marathon          Image result for AQUAFINA marathon
Mr. Thurston said 7Up and Aquafina premium table water, official beverage and water respectively of the Lagos City Marathon are lifestyle brands as they give energy to the consumer, provide refreshment and inspire a youthful lifestyle. “This is the synergy between our brands and the Lagos City Marathon as we partner with Lagos State government to ensure that Lagosians cultivate healthy lifestyle through physical and leisure activities like the Marathon.”
Seven-Up Bottling Company Plc brands such as Pepsi, Mirinda, Mountain Dew, Teem Bitter Lemon have always engaged Nigerian consumers and giving them more reason to love the brands through different platforms such as Pepsi Football Academy, Pepsi Rhythm Unplugged, One Lagos Fiesta Concert, Copa Lagos Beach Soccer, Aquafina Elite Model Look, 7Up Harvard Business School MBA Scholarship among others.
(Brandcrunch Nigeria)
- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

Veloster N Awarded 2020 Most Fun-to-Drive Car of the Year by Cars.com

Today, Cars.com awarded the 2020 Hyundai Veloster N with the 2020 Most Fun-to-Drive Car of the Year award, an accolade given annually to...

Thailand’s SEC Grants License to Crypto Exchange Platform Zipmex

SYDNEY, AUSTRALIA - Media OutReach - 22 January 2020 - Asian cryptocurrency exchange platform, Zipmex, has gained the license...

Quarter 4, 2019: The NOIPolls Personal Well-Being Index Stood at 60.6

Abuja, Nigeria. January 21st, 2020 - The NOIPolls Personal Well-Being report for Q4, 2019 revealed a marginal decrease of 0.7–point in Q4, 2019 to...

CardinalStone FY 2020 Outlook: Treading Uncharted Waters

CardinalStone Research Executive Summary We expect improvement in the domestic economy on the back of the structural changes that began in 2019. Notwithstanding, per capita income...

More Articles Like This