Loyalists of Lucozade energy drink can now win recharge cards worth N200 million in its 2017 promo being sponsored by Suntory Beverages and Foods Nigeria Limited.
The promo, first held last year, gave out N150milion in airtime.
At the promo launch in Lagos, yesterday, the promoters of the promo said the idea behind the initiative is to use promotion to empower Nigerians.
The Marketing Director of the firm, Mrs.Rosemary Akpo, said: ‘‘It is unfortunate that many Nigerian consumers have lost interest in promotions because only a few and an insignificant number of the populace benefit.”
She said the promo was specifically designed to reward new and existing consumers who purchase Lucozade Boost 500ML or 330ML or Lucozade Sport Orange PET with a yellow cover.
Explaining the objective of the promo, the Marketing Manager, Lucozade, Yusuf Murtala said the Lucozade Airtime promo is the company’s way of thanking its esteemed consumers for their loyalty and patronage over the past years.
It presents the firm an opportunity to restate its commitment of helping people feel refreshed and energised.
The promo, which commenced on Monday, will run till the end of May 2017. The promotion is open to all network users by simply looking under the cover and texting the printed code to 20966.