DStv to introduce streaming-only option


Report emanating from South Africa has it that Multichoice is strongly considering the launch of a streaming-only version of DStv which will not be offered through satellite subscriptions but exclusively over broadband connections.

According to Multichoice CEO, Mark Rayner, the idea of launching a standalone streaming version of DStv is something MultiChoice spends considerable time discussing internally. But there are “no concrete plans to launch on a specific date,’’ he said.

Rayner stated that the idea is born out of the fact that broadcasters globally were launching online-only options with no guarantees that consumers wanted to subscribe to limited channel options or wanted a full bouquet of channels from one provider.

Multichoice’s offering already includes a streaming service through DStv Now with access to over 60 live standard definition channels and Catch Up video-on-demand content.

(Marketingedge Nigeria)

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