Kantar TNS Rolls Out eValuateNow on ZappiStore

Must Read

Jumia in trouble over Fraud in Affiliate Scheme, JForce

E-commerce company, Jumia is currently enmeshed in a case of internal fraud involving its affiliate marketing programme, otherwise known...

UBA Board Proposes Interim Dividend, Okays H1 2019 Results

The Board of United Bank for Africa Plc, at its meeting of Thursday, August 22, 2019, considered and approved...

Innoson motors price list: cheap cars in Nigeria

Millions of Nigerians cannot allow buying a new car because it is too expensive. However, the biggest Nigerian car...
- Advertisement -
Kantar TNS has launched a new brand evaluation product called eValuateNow, on the ZappiStore research automation platform.

- Advertisement -

David LansanaheValuateNow has been designed to help CPG/FMCG brands identify ideas with commercial potential, by measuring each concept’s ability to drive business growth. The fully automated screening solution, which the firm claims identifies ‘winning concepts’ in as little as twelve hours, is now live in the US and UK, and will be rolled out in Australia, Brazil, France, Germany, Mexico and the Netherlands by the end of April, and in 29 countries in total by the end of the year.

David Lansanah (pictured), Kantar TNS’ Head of Innovation and Product Development, comments: ‘With so few product ideas generating incremental growth and the intense pressure for speed to market, identifying the right idea that delivers growth is a critical stage in the innovation process. eValuateNow provides a fast and efficient way of prioritising ideas that demonstrate the potential to drive incremental growth early in the innovation process’.

Read:  NCC Set New Measures To Notice Cybercrime

Web sites: www.tnsglobal.com and www.zappistore.com .

Read:  Through the looking glass: Consumers on Instagram
- Advertisement -

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

Facebook Celebrates ‘Icons Of Change’ From Across Sub-Saharan Africa With A Youth Gathering In Accra, Ghana

Facebook is bringing together 40 young leaders, developers, entrepreneurs and change-makers from across Sub-Saharan Africa, to a two-day event...

Devastation Is The Major Threat To Telecom Growth In Nigeria – NCC

The Nigerian Communications Commission (NCC), has known the destruction of telecom infrastructure as the biggest intimidation to the growth of the telecommunication industry in...

Quickteller Chooose Winners To Make An Appearance At Interswitch One Africa Music Fest in London

Quickteller, a leading digital consumer payments platform in Nigeria, is set to take another set of winners on an all-expense-paid trip to the London...

MAGODO RESIDENTS APPLAUDS IKEJA ELECTRIC OVER IMPROVED POWER

Residents of Magodo Estate have acclaimed Ikeja Electric Plc (IE) for rendering constant electricity to customers within the Estate following the signing of the...

More Articles Like This