SONA AGRO launches SONA BITES, Cashew based premium quality biscuits

Must Read

2020 Brand Africa 100: These are the 10 most admired brands in Africa

NIKE RETAINS #1 IN AFRICA FOR THIRD YEAR IN A ROW AFRICAN BRANDS DROP BY OVER 60% IN...

WWE: Nigerian-Born Apollo Crews Defeats Andrade to Become US Champion (Video)

After five years in WWE, Apollo Crews has finally won his first title. The Nigeria and Ugandan-born WWE superstar, Sesugh...

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is...
SONA AGRO launches SONA BITES, Cashew based premium quality biscuitsSONA AGRO launches SONA BITES, Cashew based premium quality biscuits

The biscuits manufacturing giant has launched SONA BITES Biscuit, a new addition to its rich products portfolio with a view to nourishing its teeming consumers with a premium brand of biscuits. This came right after the management of Sona Agro Allied Foods Limited concluded plans to boost capacity through an additional two biscuit plants. This, it said, would assist the company in boosting its current capacity where it produces about 100 tons per day.

SONA BITES biscuit is Cashew and Butter based rich recipe product to meet the taste demand of Nigerian population. Both Cashew and Butter are locally sourced ingredients as Sona Group continue to strive to use locally available raw materials to be used 100% in its manufacturing activity to drive the local economy very strongly.

According to the managing director, Mr.Subramaniam Murugesan, who made the disclosure during the new product launch midweek in Lagos said “with the installation of two additional plants, the company would now have a production capacity of 200 tonnes per day.While expressing optimism in the Nigerian market,Murugesan said the company remains resolute to providing innovative products in the years ahead.

Commenting on the launch of its new premium biscuits brand, Murugesan said that the decision to launch new arrays into the market was informed by the need to fill the big vacuum arising from shortage of premium biscuits in supermarkets, which he saidwas occasioned by lack of access to foreign exchange and the federal government ban on such imported items.

- Advertisement -

He said “eventhough we are in mass market, all our products are known for quality. We have now moved to premium segment using rich recipe in order to meet the standard of American and Europe. As I speak, we have well experienced food technologists both Nigerian and Indian expatriates who are capable of making high quality products to meet the need of consumers”.

Read Also:  Sahara Gas Vessel Delivers 7,000MT Cooking Gas into Nigeria

While acknowledging the fact that there is low disposable income among consumers in the face of current economic hardship,he said the company has remained faithful to the yearnings of different classes of consumers by providing products that cater for different classes in the market.

On his part, the state co-ordinator of Standard Organisation of Nigeria,SON,Ogun state, Mr. Ayuba Samuel said the agency was satisfied with the level of compliance bySona Agro Allied Foods Ltd, noting that virtually all of its products are now certified. While lauding the company for its initiative to rely solely on locally sourced materials, he urged similar companies to emulate the idea by looking inward.

He said” We are here to see what they have on ground and I can tell you that they have quality products in this factory. Recently about five of their brands were certified to our mandatory conformity, MANCAP. The company has been bestowed with the receiver of such award in 2017 and it is one of the reasons I had to visit the plant to also see the factory myself. As you can see, you can experience the culture, you can see the environment and you can also see the products. I want to assure Nigerians that this factory meets the necessary requirements by SON”.

- Advertisement -
Read Also:  Five Things Minister of Finance, Kemi Adeosun said in her April 19, 2017 CNBC Interview

“In terms of the new product, it is great.So, I want to encourage Nigerians to patronize them, one of the reasons why we encourage local manufacturing which enhances our national growth. Let Nigerians turn away from foreign products, let them patronize local manufacturers and that will add value to our local manufacturers and also increase our Gross Domestic Products (GDP)”.

- Advertisement -
SONA AGRO launches SONA BITES, Cashew based premium quality biscuitsSONA AGRO launches SONA BITES, Cashew based premium quality biscuits

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

SONA AGRO launches SONA BITES, Cashew based premium quality biscuitsSONA AGRO launches SONA BITES, Cashew based premium quality biscuits

Latest News

Rolls-Royce and Daimler Truck AG plan cooperation on stationary fuel-cell systems

Daimler Truck AG and Rolls-Royce plc plan to cooperate on stationary fuel-cell generators as CO2-neutral emergency power generators for...

AFRICA DAY: APRA President Urges African Leaders to Look Inwards for Solutions

In commemoration of the annual Africa Day, Mr Yomi Badejo-Okusanya, President of the African Public Relations Association has called on the continent’s leaders to...

MIMS COVID-19 webcast draws record turnout

Online meeting sees the participation of 3,600 healthcare professionals from across Asia Pacific SINGAPORE - Media OutReach - 27 May 2020 - The MIMS Group conducted an online...

GBG Predator with Machine Learning Simplifies and Improves Fraud Detection for Credit Card, Mobile, Digital Payments and Digital Banking Transactions

SINGAPORE - Media OutReach - 27 May 2020 - GBG (AIM:GBG), the global technology specialist in fraud and compliance management, identity verification and location data intelligence,...

WWE: Nigerian-Born Apollo Crews Defeats Andrade to Become US Champion (Video)

After five years in WWE, Apollo Crews has finally won his first title. The Nigeria and Ugandan-born WWE superstar, Sesugh Uhaa, popularly known as Apollo...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -SONA AGRO launches SONA BITES, Cashew based premium quality biscuitsSONA AGRO launches SONA BITES, Cashew based premium quality biscuits