Chelsea Premier League title win tops Nigeria’s Google search

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This week, like every other week, millions of Nigerians were active on the internet. Facebook, Wechat, Instagram, Snapchat, Youtube, Google and many others cyber destinations are a popular hangout for Nigerians, especially the youths. They have also become a powerful platforms to measure how Nigerians consume news and consumer behavior which provides useful insight for brands to carry out their media plan and execution.

This week, Google gives an insight into some of the digital contents that gets the most attention from Nigerians. And not surprisingly Chelsea Premier League title is trending big as million on Nigeria sports over try to get every available detail about the English champions. Also, President Muhammadu Buhari’s death is getting a lot of attention and these are being fueled by the fake news sites.

Below are the top trending topics on Google this week.

President Buhari

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It is no longer secret that President Muhammadu Buhari is not well, or not in perfect health. Perhaps, what is secret is the true state of his illness. On Sunday, 7 May, the President travelled again to London to meet his doctors, for a medical check-up.

Soon after, a text was circulated online, which read: “Nigerian President Muhammadu Buhari has been confirmed dead in London where he was receiving medical attention. The Nigerian High Commissioner to the United Kingdom told reporters plans are underway to transport the body of the late President to Abuja where final burial funeral rites will be held. Vice President Yemi Osinbajo is expected to be sworn into office as the substantive President of the Federal Republic of Nigeria. Government is yet to issue an official statement on the President’s demise. He was 74 years old.”

The Nigerian government is yet to issue any official statement on the President’s demise, perhaps because these are only rumours. Nigerians looking for the truth searched: ‘is buhari dead’, ‘president buhari dead’, ‘is president buhari dead’, and ‘is president buhari dead or alive’.

Eugene Anenih dead

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It is reported that Eugene Anenih, the Chief Executive Officer of Nova Finance and Securities Ltd. and son of former Peoples Democratic Party Board of Trustees Chairman Anthony Anenih, died of a heart attack on Sunday, 7 May 2017.

People searched Google using the following search terms, ‘eugene anenih wife’, ‘eugene anenih nigerian’, ‘eugene anenih dead’, ‘esosa anenih’, ‘tony anenih’, and ‘yomi anenih’.

Remembering Bob Marley 36 years later

May 11 is globally recognised as Bob Marley Day – a day which is observed by playing the songs of the reggae maestro and showcasing the Rastafarian culture.

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This year’s Bob Marley Day was unique because it marked exactly 36 years since Marley died at the age of 36 in Miami, Florida, on May 11, 1981 due to cancer. That means that Thursday, May 11, 2017 is the “equilibrium day” of Bob Marley’s life circle, something that’ll only happen once.

Bob Marley was born on February 6, 1945, in Nine Miles, Saint Ann, Jamaica, to Norval Marley and Cedella Booker. Google Search terms used by Nigerian fans included, ‘bob marley’, ‘bob marley songs’, ‘bob marley day’, and ‘lucky dube’.

Chelsea wins Premier League title

Departing Captain John Terry led his Chelsea side to a rip-roaring 4-3 victory over Watford on Monday, 15 May 2017, scoring the first goal on an evening of celebration and fireworks at Stamford Bridge.

Sports lovers searched Google using the terms: ‘chelsea vs watford’, ‘chelsea vs watford highlights’, and ‘chelsea vs watford youtube’.

Happy Mother’s Day

A mum who treated herself to a Triple Dip Lotto ticket for Mother’s Day has won $1 million.

The Hamilton winner, who wants to remain anonymous, bought her winning ticket from Countdown Te Rapa last week while she was doing her regular grocery shopping.

“I normally buy a Power Dip, but with the Mother’s Day promotion on I decided that I would treat myself to a Triple Dip – you just never know,” she said. People searched for, ‘mother’s day celebrations’, and ‘happy mother’s day’.

Stars celebrate Mother’s Day on social media

Music stars like Pink, DJ Khaled, Alicia Keys, Chance the Rapper, Kim Kardashian and many more took to social media on Sunday, May 14, to pay tribute to their cherished moms.

Runtown Is Back With His First 2017 Single, ‘For Life’

After dropping one of the biggest songs of 2016, “Mad Over You”, fans have been eagerly waiting for Runtown’s next offering.

Would it live up to the greatness of “Mad Over You”?

Runtown released a new single over the weekend – called “For Life”, it was produced by KrizBeatz (producer of Pana by Tekno) and sounds pretty much like it could have been sung by either Tekno or Mr Eazi. Fans searched for, ‘runtown for life mp3’, ‘runtown for life mp3 download’, ‘for life by runtown’, ‘download for life by runtown’, and ‘runtown for life video’.

 

 

(Marketing Edge)

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Latest News

Chelsea Premier League title win tops Nigeria’s Google search - Brand Spur

TECNO reveals how the highly anticipated TECNO CAMON 17 Pro measure...

HONG KONG SAR - Media OutReach - 14 May 2021 - Consumers nowadays are more than spoilt for choice, in fact, many people are affected by 'information paralysis', that is, having too much information to effectively decide, often resulting in either a wrong decision or a poorly evaluated one. In this article, TECNO helps you to make good decisions amongst the three latest Android phones. They are TECNO CAMON 17 Pro, Samsung A51 and Redmi Note 9 Pro.

All three brands vary in terms of design, features, and functionality. TECNO, an increasingly globally popular brand, is a new generation of smartphone brand today with tasteful artistic design and contempary cutting-edge camera technology. Samsung and Redmi have been fan favourites, and their smartphone models are often popular amongst those most price-conscious consumers.

Camera function - front and rear cameras


Chelsea Premier League title win tops Nigeria’s Google search - Brand Spur


The consumers nowadays are very savvy in understanding the technology and features that goes into each smartphone model. One of these considerations is the camera capabilities and the supporting software. TECNO CAMON 17 Pro clear winner with a 48 MP front camera, while both the Samsung A51 and Redmi Note 9 Pro cameras are at 32 MP and 16MP respectively, hence allowing the user of TECNO CAMON 17 Pro to capture selfies with quality that is comparable to even rear cameras on some smartphones. Considering the rear camera, TECNO CAMON 17 Pro and Redmi Note 9 Pro are equipped with 64MP rear ultra quad camera, while the Samsung A51 maxes out at 48MP.

What is more fascinating is that the TECNO CAMON 17 Pro comes with trademarked TAIVOS technology, which stands for TECNO AI Vision Optimization Solution. It provides users with extremely good visuals, even in low-light environments. TAIVOS can blur out the clutter in the background and optimize image clarity, thereby enhancing night photography effects. Therefore, making it difficult for other mobile phones to bring users a brighter experience in dark environments. The TECNO CAMON 17 Pro is great for anyone who loves to take selfies as keepsakes. The CAMON 17 Pro's front cameras are just as outstanding as its rear – TECNO is a pioneer in this industry with a 48MP front camera. The functions of TECNO CAMON 17 Pro are smoother than similar products with both multi-camera and AI camera modes, providing breath-taking visuals.

Battery life and storage space

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Chelsea Premier League title win tops Nigeria’s Google search - Brand Spur


Powerful cameras need equally lasting battery and storage space. The TECNO CAMON 17 Pro has enough space for just about anything with 256GB ROM + 8GB RAM whereas the Samsung A51 and the Redmi Note 9 Pro has only 128GB ROM + 6GB RAM respectively, which is half of what the TECNO CAMON 17 Pro can store.

In addition, the TECNO CAMON 17 Pro has an enormous 5000mAh battery so you do not need to worry about your phone not being able to function when you need it most. The Samsung A51 has a smaller battery whereas the Redmi Note 9 Pro has a slightly bigger battery of 5020mAh, but that difference is negated by CAMON 17 Pro's flash charging technology as the phone's battery can be charged faster. And the 33W fast charger of CAMON 17 Pro enable a quick charge of up to 70% in just 30 minutes, which is an upgrade compared to the 15W charger of the Samsung A51 and 30W charger of Redmi Note 9 Pro.

Mobile phone technicalities


Chelsea Premier League title win tops Nigeria’s Google search - Brand Spur


When it comes to visual real estate, size does matter. Amongst the three smartphone models, the Samsung A51 offers the smallest screen real estate, a 6.5 inches full HD screen while the Redmi Note 9 Pro and TECNO CAMON 17 Pro have bigger screens at 6.67 and 6.8 inches, respectively. Here, the TECNO CAMON 17 Pro does have an edge over the rest and what's more, the 90Hz smooth refreshing rate of TECNO CAMON 17 Pro enable the users never worry about any animation rolling issues on the phone, the 90 Hz super-high refreshing rate offers a smooth, snappy and refreshing experience. The CAMON 17 Pro's full HD mobile phone provides the user with more ease in controlling as well as a more comprehensive view of the mobile games and videos on the phone. Additionally, the TECNO CAMON 17 Pro has an operating system of Android 11 whereas the Samsung A51 and Redmi Note 9 Pro are only at Android 10.

So which phone would you prefer after reading the comparisons? After our comparisons, the TECNO CAMON 17 Pro stands out for the young, adventurous generation that is looking for a phone that can not only perform the basic functions well, but also have additional tools that add so much value to a phone. Redmi Note 9 Pro performed slightly worse in the front camera, fast charger and the screen, which could be a second choice with limited budget, while Samsung A51 stands out with its brand impact, and with no other obvious strength.


Chelsea Premier League title win tops Nigeria’s Google search - Brand Spur
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spot_imgspot_img

Latest News

TECNO reveals how the highly anticipated TECNO CAMON 17 Pro measure against its competitors

HONG KONG SAR - Media OutReach - 14 May 2021 - Consumers nowadays are more than spoilt for choice, in fact, many people are affected by 'information paralysis', that is, having too much information to effectively decide, often resulting in either a wrong decision or a poorly evaluated one. In this article, TECNO helps you to make good decisions amongst the three latest Android phones. They are TECNO CAMON 17 Pro, Samsung A51 and Redmi Note 9 Pro.

All three brands vary in terms of design, features, and functionality. TECNO, an increasingly globally popular brand, is a new generation of smartphone brand today with tasteful artistic design and contempary cutting-edge camera technology. Samsung and Redmi have been fan favourites, and their smartphone models are often popular amongst those most price-conscious consumers.

Camera function - front and rear cameras


Chelsea Premier League title win tops Nigeria’s Google search - Brand Spur


The consumers nowadays are very savvy in understanding the technology and features that goes into each smartphone model. One of these considerations is the camera capabilities and the supporting software. TECNO CAMON 17 Pro clear winner with a 48 MP front camera, while both the Samsung A51 and Redmi Note 9 Pro cameras are at 32 MP and 16MP respectively, hence allowing the user of TECNO CAMON 17 Pro to capture selfies with quality that is comparable to even rear cameras on some smartphones. Considering the rear camera, TECNO CAMON 17 Pro and Redmi Note 9 Pro are equipped with 64MP rear ultra quad camera, while the Samsung A51 maxes out at 48MP.

What is more fascinating is that the TECNO CAMON 17 Pro comes with trademarked TAIVOS technology, which stands for TECNO AI Vision Optimization Solution. It provides users with extremely good visuals, even in low-light environments. TAIVOS can blur out the clutter in the background and optimize image clarity, thereby enhancing night photography effects. Therefore, making it difficult for other mobile phones to bring users a brighter experience in dark environments. The TECNO CAMON 17 Pro is great for anyone who loves to take selfies as keepsakes. The CAMON 17 Pro's front cameras are just as outstanding as its rear – TECNO is a pioneer in this industry with a 48MP front camera. The functions of TECNO CAMON 17 Pro are smoother than similar products with both multi-camera and AI camera modes, providing breath-taking visuals.

Battery life and storage space


Chelsea Premier League title win tops Nigeria’s Google search - Brand Spur


Powerful cameras need equally lasting battery and storage space. The TECNO CAMON 17 Pro has enough space for just about anything with 256GB ROM + 8GB RAM whereas the Samsung A51 and the Redmi Note 9 Pro has only 128GB ROM + 6GB RAM respectively, which is half of what the TECNO CAMON 17 Pro can store.

In addition, the TECNO CAMON 17 Pro has an enormous 5000mAh battery so you do not need to worry about your phone not being able to function when you need it most. The Samsung A51 has a smaller battery whereas the Redmi Note 9 Pro has a slightly bigger battery of 5020mAh, but that difference is negated by CAMON 17 Pro's flash charging technology as the phone's battery can be charged faster. And the 33W fast charger of CAMON 17 Pro enable a quick charge of up to 70% in just 30 minutes, which is an upgrade compared to the 15W charger of the Samsung A51 and 30W charger of Redmi Note 9 Pro.

Mobile phone technicalities


Chelsea Premier League title win tops Nigeria’s Google search - Brand Spur


When it comes to visual real estate, size does matter. Amongst the three smartphone models, the Samsung A51 offers the smallest screen real estate, a 6.5 inches full HD screen while the Redmi Note 9 Pro and TECNO CAMON 17 Pro have bigger screens at 6.67 and 6.8 inches, respectively. Here, the TECNO CAMON 17 Pro does have an edge over the rest and what's more, the 90Hz smooth refreshing rate of TECNO CAMON 17 Pro enable the users never worry about any animation rolling issues on the phone, the 90 Hz super-high refreshing rate offers a smooth, snappy and refreshing experience. The CAMON 17 Pro's full HD mobile phone provides the user with more ease in controlling as well as a more comprehensive view of the mobile games and videos on the phone. Additionally, the TECNO CAMON 17 Pro has an operating system of Android 11 whereas the Samsung A51 and Redmi Note 9 Pro are only at Android 10.

So which phone would you prefer after reading the comparisons? After our comparisons, the TECNO CAMON 17 Pro stands out for the young, adventurous generation that is looking for a phone that can not only perform the basic functions well, but also have additional tools that add so much value to a phone. Redmi Note 9 Pro performed slightly worse in the front camera, fast charger and the screen, which could be a second choice with limited budget, while Samsung A51 stands out with its brand impact, and with no other obvious strength.


Chelsea Premier League title win tops Nigeria’s Google search - Brand Spur
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