Chelsea Premier League title win tops Nigeria’s Google search

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This week, like every other week, millions of Nigerians were active on the internet. Facebook, Wechat, Instagram, Snapchat, Youtube, Google and many others cyber destinations are a popular hangout for Nigerians, especially the youths. They have also become a powerful platforms to measure how Nigerians consume news and consumer behavior which provides useful insight for brands to carry out their media plan and execution.

This week, Google gives an insight into some of the digital contents that gets the most attention from Nigerians. And not surprisingly Chelsea Premier League title is trending big as million on Nigeria sports over try to get every available detail about the English champions. Also, President Muhammadu Buhari’s death is getting a lot of attention and these are being fueled by the fake news sites.

Below are the top trending topics on Google this week.

President Buhari

It is no longer secret that President Muhammadu Buhari is not well, or not in perfect health. Perhaps, what is secret is the true state of his illness. On Sunday, 7 May, the President travelled again to London to meet his doctors, for a medical check-up.

Soon after, a text was circulated online, which read: “Nigerian President Muhammadu Buhari has been confirmed dead in London where he was receiving medical attention. The Nigerian High Commissioner to the United Kingdom told reporters plans are underway to transport the body of the late President to Abuja where final burial funeral rites will be held. Vice President Yemi Osinbajo is expected to be sworn into office as the substantive President of the Federal Republic of Nigeria. Government is yet to issue an official statement on the President’s demise. He was 74 years old.”

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The Nigerian government is yet to issue any official statement on the President’s demise, perhaps because these are only rumours. Nigerians looking for the truth searched: ‘is buhari dead’, ‘president buhari dead’, ‘is president buhari dead’, and ‘is president buhari dead or alive’.

Eugene Anenih dead

It is reported that Eugene Anenih, the Chief Executive Officer of Nova Finance and Securities Ltd. and son of former Peoples Democratic Party Board of Trustees Chairman Anthony Anenih, died of a heart attack on Sunday, 7 May 2017.

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People searched Google using the following search terms, ‘eugene anenih wife’, ‘eugene anenih nigerian’, ‘eugene anenih dead’, ‘esosa anenih’, ‘tony anenih’, and ‘yomi anenih’.

Remembering Bob Marley 36 years later

May 11 is globally recognised as Bob Marley Day – a day which is observed by playing the songs of the reggae maestro and showcasing the Rastafarian culture.

This year’s Bob Marley Day was unique because it marked exactly 36 years since Marley died at the age of 36 in Miami, Florida, on May 11, 1981 due to cancer. That means that Thursday, May 11, 2017 is the “equilibrium day” of Bob Marley’s life circle, something that’ll only happen once.

Bob Marley was born on February 6, 1945, in Nine Miles, Saint Ann, Jamaica, to Norval Marley and Cedella Booker. Google Search terms used by Nigerian fans included, ‘bob marley’, ‘bob marley songs’, ‘bob marley day’, and ‘lucky dube’.

Chelsea wins Premier League title

Departing Captain John Terry led his Chelsea side to a rip-roaring 4-3 victory over Watford on Monday, 15 May 2017, scoring the first goal on an evening of celebration and fireworks at Stamford Bridge.

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Sports lovers searched Google using the terms: ‘chelsea vs watford’, ‘chelsea vs watford highlights’, and ‘chelsea vs watford youtube’.

Happy Mother’s Day

A mum who treated herself to a Triple Dip Lotto ticket for Mother’s Day has won $1 million.

The Hamilton winner, who wants to remain anonymous, bought her winning ticket from Countdown Te Rapa last week while she was doing her regular grocery shopping.

“I normally buy a Power Dip, but with the Mother’s Day promotion on I decided that I would treat myself to a Triple Dip – you just never know,” she said. People searched for, ‘mother’s day celebrations’, and ‘happy mother’s day’.

Stars celebrate Mother’s Day on social media

Music stars like Pink, DJ Khaled, Alicia Keys, Chance the Rapper, Kim Kardashian and many more took to social media on Sunday, May 14, to pay tribute to their cherished moms.

Runtown Is Back With His First 2017 Single, ‘For Life’

After dropping one of the biggest songs of 2016, “Mad Over You”, fans have been eagerly waiting for Runtown’s next offering.

Would it live up to the greatness of “Mad Over You”?

Runtown released a new single over the weekend – called “For Life”, it was produced by KrizBeatz (producer of Pana by Tekno) and sounds pretty much like it could have been sung by either Tekno or Mr Eazi. Fans searched for, ‘runtown for life mp3’, ‘runtown for life mp3 download’, ‘for life by runtown’, ‘download for life by runtown’, and ‘runtown for life video’.



(Marketing Edge)

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