Infographic: 50% of Gen Z ‘Can’t Live Without YouTube’ and Other Stats That Will Make You Feel Old

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  • Kids, teens have grown up in an entirely digital world. 
  • Generation Z trusts social stars as much as mainstream celebrities.

Move over, millennials—there’s a hot new demo in town.

Generation Z, the kids and teens born between roughly 1996 and 2010, is gaining power as a consumer segment. And unlike millennials, most of whom witnessed the start of the internet revolution, Gen Z has grown up in an entirely digital world, giving them a totally new outlook that marketers are now racing to understand.

So to help figure out just how Gen Z operates, we went straight to the source, teaming up with Defy Media to ask a group of nearly 1,500 teens ages 13-20 what they think about everything from social media platforms to digital video to the new breed of online celebrity.

Take a look below for our findings.Infographic: 50% of Gen Z ‘Can’t Live Without YouTube’ and Other Stats That Will Make You Feel Old - Brand Spur

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(adweek)

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Infographic: 50% of Gen Z ‘Can’t Live Without YouTube’ and Other Stats That Will Make You Feel Old - Brand Spur

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