Heineken 0.0’s First Ads Prove You Can Have Fun Without Alcohol

Must Read

How To Block Your Bank Account And SIM Card In Case Of Emergency

Losing your phone and wallet or having them stolen can be very frustrating. However, in case that happens to...

List of United Bank for Africa (UBA) Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is held. The sort...

List of Access Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...
- Advertisement -

Who’s up for a non-alcoholic barrel of fun?

Publicis Milan rolls out the self-consciously silly humor with zippy spots introducing Heineken 0.0, the brand’s first zero-alcohol beer, aimed mainly at markets in Europe plus Russia and Israel.

A 60-second TV manifesto that dropped a few weeks ago introduces the tagline “Open to all.” A cheeky voiceover begins, “Yes, we are open. Come in. Come as you are. Without trousers, if you like.”

So, feel free to drop your pants and check out the ad below. It features quirky, quick-cut takes on open-mindedness and inclusion, with men in drag, a cheesy magician, women boxing, a head-bangin’ music teacher, some urban cowboy type who rides his horse through the city at night, a self-assured goth gal, and a Martian who’s mastered the art of parallel parking:

- Advertisement -

“The target we are talking to are those who would like to have a zero-alcohol beer whenever they feel like it,” Marco Venturelli, agency executive creative director, tells Adweek. “We challenge those who say ‘Beer shouldn’t be drunk in the afternoon’ and give them a reason” to try Heineken 0.0.

Short online clips that broke last week place the brand at the center of different oddball scenarios. For example, why order a sparkly, fru-fru non-alcoholic cocktail when Heineken 0.0 is in the house?

“Took us forever to build the Fabio’s Temptation mocktail,” Venturelli recalls. “Creating—as Daniel Warwick, the director, put it—a ‘drinkable unicorn fart’ is not an easy job.”

Ah well, somebody’s gotta do it.

- Advertisement -

Next comes a workplace spoof, with an enterprising intern pounding down the Heineken 0.0 as she climbs the corporate ladder:

HR is gonna get complaints about that meeting for sure.

Meanwhile, a dude with romance on his mind has more than one reason on date night for wanting to keep a clear head:

Next time, hire a sitter.

- Advertisement -

Elsewhere, out in the garage, a DIY enthusiast really drills down into the brand proposition:

And here’s an especially unorthodox/obnoxious beer run:

“We didn’t consider other beers as competitors, but all the other drinks you reach for when you can’t or don’t feel like having alcohol,” says Venturelli. “So, we could take beer-world fun and apply it to any moment of the day and any person out there.”

Look, this stuff isn’t face-meltingly funny. Like the best non-alcoholic brews, the campaign employs a light touch designed to please without annihilating your powers of reason. Can the same be said for a “drinkable unicorn fart”? Alas, we’ll never know for sure.

Read Also:  IB To Train 300 People On Entrepreneurship

A few more ads are on tap below:

Adweek

 

- Advertisement -
Heineken 0.0’s First Ads Prove You Can Have Fun Without Alcohol - Brand SpurHeineken 0.0’s First Ads Prove You Can Have Fun Without Alcohol - Brand Spur

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Heineken 0.0’s First Ads Prove You Can Have Fun Without Alcohol - Brand SpurHeineken 0.0’s First Ads Prove You Can Have Fun Without Alcohol - Brand Spur

Latest News

ILO and LinkedIn launch data insights partnership

The International Labour Organization (ILO), the Partnership for Action on Green Economy (PAGE) and LinkedIn have launched a two-year...

MoneyGram Expands Real-Time Digital P2P Payments with Visa Direct through New Checkout.com Partnership

Customers can use the MoneyGram website or leading mobile app to send money in near real-time to Visa debit cardholders across 575 corridors from...

$85.8m ‘Debt’: Appeal Court Unseals Seplat Petroleum’s Offices

Seplat announces that the Court of Appeal sitting in Lagos has today suspended the Order of Interlocutory Injunctions made by the Lagos Federal High...

Majority Optimistic About Tech in 2021, But Health, Jobs and Environment Top Personal Risk List

Geneva, Switzerland, 22 January 2021 — A new World Economic Forum/Ipsos survey found most adults are optimistic about accessing technology, digital tools and training in the...

Bears Dominated Proceedings in the Equities Market this Week

Equities market closed the week on a bearish note with selloffs witnessed across major tickers. The benchmark All Share Index (ASI) declined by 24bps...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -Heineken 0.0’s First Ads Prove You Can Have Fun Without Alcohol - Brand SpurHeineken 0.0’s First Ads Prove You Can Have Fun Without Alcohol - Brand Spur